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Responsive website design is increasingly important for all types of businesses and ecommerce sites. In simple terms, a responsive website is developed to display optimally on any size of screen.

This includes desktop monitors, laptops, tablets, and other types of devices, including the various options in smartphones. This is essential in the cannabis marketing industry as so many consumers looking for these products use mobile devices. Across all shopping online, buying from a mobile device accounts for three out of every four dollars consumers spend.

Understanding the Technology

One important consideration for responsive design is what will be displayed on the different screen types. It is essential to understand that it is not about expanding or shrinking the content universally but making the content relevant and legible on various devices.

This means an individual looking at your responsive design website on a desktop or laptop will have access to more information, including text, buttons, and graphics, than someone looking at the website on a smartphone. The responsive website design team will work closely with you to ensure the relevant information about your cannabis dispensary is available to current and potential customers on any device.

Making it Functional

In addition to visual appeal and branding, a responsive website offers end-users, or your customers, a functional website. This includes the ability to quickly place online orders, look at their cart, review your products, and even have delivery integration and payment methods available to meet your business’s and your customers’ needs.

If your cannabis dispensary website could use a minor touch up or even a full-scale facelift, get in touch with the professionals at Seedless Media. We’re ready to help you take advantage of a fully responsive dispensary website and help you maintain it!

There are many benefits to the use of CBD as part of a healthy routine for overall wellness. In addition, CBD is also used by those with the goal of improving strength, building muscle, and leading an active lifestyle.

Those who routinely work out often choose to add CBD products to their daily regimen. CBD can be used in the form of tinctures, oils, or other formulations that are taken internally. CBD creams, lotions, salves, and balms are also popular products that may help reduce muscle and joint pain post-workout.

Reducing Inflammation

As people exercise, they pull and stretch muscle tissue. As this occurs, the muscles become inflamed, which in turn causes pain, lack of mobility, and that post-workout soreness that often limits going back to the gym.

The use of CBD products, either internally or topically, may help to reduce inflammation and allow you to continue to exercise with the potential to reduce pain and inflammation levels. Using CBD rather than NSAIDs and other over-the-counter medications eliminates the side effects of many of these options.

Faster Relaxation for Healing

Our bodies heal when we sleep. Using CBD products to help to get to sleep faster and to stay asleep for longer may assist with recovery. CBD gummies, oils, tinctures, or other products are a safe, effective way to naturally go to sleep faster to increase healing and recovery rates.

CBD and Cortisol

Cortisol is a hormone that inhibits the growth of muscle in the body. CBD products, including CBD oil, may help to reduce the levels of cortisol in the body, maximizing the opportunity for muscle growth and increase. While there is always some muscle breakdown during a workout, CBD appears to minimize this naturally occurring effect.

In addition, in a small study, researchers found that CBD increases the level of leptin in the brain, which is a hormone that signals a feeling of being full after eating. This, in combination with reduced cortisol, may be effective in helping shed weight and maintain lower body fat while building muscle.

As search engine algorithms have changed over time, the focus on keyword density and specific keywords has dropped in importance, while the focus on relevant, factual, and content-rich information on a website has increased.

With this new structure for the algorithms, websites that have content-rich areas such as detailed descriptions, articles, and blogs on their site will move up through the search engine result pages (SERPs), while websites with limited content will fall down the list.

The Value of Content

While search engine ranking is a critical aspect of your business success, content is also valuable for your customers. Your business website becomes an authority by adding content that is informative, original, and addresses concerns, questions, or information helpful to your target audience.

Consumers looking for information on CBD or THC products want to have a trusted source. When a cannabis or hemp business provides that information and becomes an authority and trusted source, customers tend to buy from that website.

Website Traffic

Consumers looking for information on CBD or THC products are typically interested in learning more and making an informed decision to purchase. Creating original blogs and articles that are posted on your site with links to other authority sites further boosts the chances of being seen as the go-to website on CBD and THC.

Content marketing is not about sales, it is focused on providing information and helping existing and potential customers understand the benefits of your products. It is also a great way to bring customers from social media sites to your website, further developing your company’s reach.

Let the cannabis marketing experts at Seedless Media manage your CBD and Cannabis SEO. To learn more, call us at 480-626-2608 to discuss your needs.

Dispensary Internet Marketing and Advertising is the most important tool businesses in the CBD and cannabis industries have in getting their brands and products in front of consumers. However, CBD companies must stay within advertising guidelines as set forth by the Federal Trade Commission and the U.S Food and Drug Administration (FDA). It’s critical in today’s market to work with a cannabis marketing agency that you can trust to publish the right content without getting you in trouble.

Some of the universal things that are prohibited in advertising CBD products include:

• Avoid indicating that CBD products cure or treat any health issues. This is considered a “claim.” This is true for both physical and psychological issues. For example, instead of stating CBD can be used to treat insomnia, statements that highlight that CBD results in better relaxation avoid any possible medical claim.
• Avoid claims of treating of specific pain or inflammation. While CBD topical products are used to treat muscle and joint aches and pains, avoid stating they reduce pain or inflammation. Words such as soothe or calm or enhance recovery after a workout avoid any possible risk of being flagged as problematic.
• No images of use – it is allowable to show images of the product, such as flower, concentrate, or even pre-rolls in advertising. However, it is not allowed to show the use of the product. This includes CBD edibles, beverages, or other products.
• Medical terms should be avoided. This includes using words such as treat, diagnose, cure, prevent, or manage in conjunction with any type of medical or psychological condition. For example, instead of stating CBD can be used to manage depression, change the language to may help to improve mood.

Mistakes in advertising can be costly to your business. At Seedless Media, we are cannabis marketing experts and we provide advertising that is effective and fully compliant. To discuss your CBD or cannabis advertising needs, including cannabis SEO tips, Cannabis business consulting, delta 8 marketing and much more, call us at 480-626-2608.

Companies in the cannabis and CBD industries need to use effective marketing tactics to attract their target audiences and build their customer base. Seedless Media specializes in developing customized marketing tactics for your business. Every cannabis and CBD business is different, and we recognize that difference by creating a customized marketing plan. When considering a marketing strategy and tactic for your business, there are several important factors to keep in mind.

Website Development and Design

Although companies may advertise through social media, it is important to have an updated, effective website. This website must be appealing to the target audience, and it must be designed to highlight your products. The website should also make it easy to place an order. We use specialized SEO services to maximize the reach of your website. This is why it’s so important to work with Cannabis Marketing Agency like Seedless Media.

Seedless Media provides website design and development specifically for companies in the cannabis industry. We ensure all cannabis advertising standards and requirements are met while still providing your customers with information about your products.

SMS Marketing

SMS marketing or text message marketing is an essential components for cannabis businesses. This very specific and targeted marketing technique is ideal for your existing customer base to drive walk-ins to your dispensary, or online to place orders. SMS for Cannabis Companies is becoming ne of the hottest strategies on the market.

Geo-Targeting

Geo-Targeting and display advertising is another important consideration as part of your overall marketing strategy. This can be done very strategically through our services, which is a great way to keep your brand front and center for your target audience, and to drive more online sales.

Whether you’re looking for Cannabis Marketing Experts, Cannabis Brand Development, Delta 8 Marketing, Cannabis SEO Tips, you name it, please reach out to The Seedless Media for assistance with marketing tactics for your cannabis business. We are available at 480-626-2608 to help you get started.

The complicated legal status of cannabis across the United States makes it difficult for companies trying to market their products. This is true for medical marijuana, recreational cannabis, or even the many different options in CBD products with higher levels of THC. Fortunately, there are experts in dispensary branding and hemp business consulting who can guide you in the right direction.

Hiring an Agency you can Trust

Working with an experienced, specialized cannabis marketing agency is the best option. These companies can work with your current website, social media platforms, and digital marketing to create a campaign that not only attracts your ideal customers but ensures the marketing meets all compliance requirements.

These ad agencies have the tools, industry understanding, and the experience in marketing to create customized cannabis marketing campaigns for your business. They can also develop effective strategies for networking and affiliate marketing to grow your business. They can empower your digital presence with cannabis copywriters, cannabis rebranding services, cannabis graphic design, and a full suite of other areas for top performance and results.

Essential Mistakes to Avoid

Here are some of the central factors to consider with any cannabis marketing campaign:

• Avoid medical claims – it is good practice to provide links to reputable research papers on the use of medical marijuana. However, do not make any specific health or medical benefit claims in marketing. Google, Facebook, and other major organizations frown upon this practice and may even penalize companies that frequently utilize these tactics.
• No endorsements – while customers can write reviews on your business or your products, you cannot feature endorsements of any kind in the marketing or advertising of cannabis.
• No use – as with endorsements, it is prohibited to show the consumption of cannabis in any form in advertising.

It cannot be understated that most social media platforms, including Facebook, Instagram, and Twitter, have strict policies on the marketing of cannabis products. Be sure to understand the current policies before advertising or marketing on these platforms.