Best Practices

From the Experts in CBD and Cannabis Culture

Seedless Media is the perfect partner for your dispensary or cannabis/CBD brand. From SEO and display advertising to email and SMS marketing, we drive traffic to your website and through your store’s front door!  As a cannabis branding agency we integrate analytics tools such as SEO, Geo-Targeting Ads, and Email Marketing across your marketing channels to gather comprehensive data on customer behavior and campaign performance.

CBD Marketing

The Omnichannel Approach

In today’s competitive market, marketing automation and a robust omni-channel marketing approach is essential for cannabis brands to engage customers across multiple platforms. As a cannabis marketing agency, let’s explore how to seamlessly integrate geo-targeting ads, SEO, email marketing, SMS marketing, and Google search ads, while leveraging data capture to enhance overall effectiveness. 

By implementing an integrated omni-channel marketing approach and leveraging data from SEO, SMS Marketing, Geo-Targeting Ads, and Email Marketing to capture and to enhance each channel, your cannabis dispensary or weed brand can effectively engage customers, drive sales, and build lasting relationships in a competitive marijuana marketing landscape.

The Omnichannel Approach

Geo-Targeting Ads

how it works

Geo-targeting allows you to tailor your advertisements based on the location of your target audience. By customizing advertisements according to the geographical location of your target audience, we can significantly enhance the relevance and impact of your cannabis marketing campaigns. At the SM service we utilize publishing networks like MensHealth, RollingStone, and Esquire for geo-targeted ads to effectively reach local customers for your cannabis brand. Leveraging publish networks to deliver targeted ads to users within specific geographic regions can lead to higher engagement from consumers. For instance, if you’re hosting an event or offering a promotion at your dispensary, geo-targeted ads can help reach local customers effectively.

Radius Advertising

Setting up a radius around your physical location and delivery area helps target your customers when they’re likely to buy.

Competitor Advertising

Increase your market share by targeting customers near your direct competition with custom ads built to convert.


Retargeted ads have a higher conversion rate and can drive customers back to your store multiple times.

Search Engine

Take the guesswork out of ranking on major search engines. Search Engine Optimization (SEO) is not just finding popular keywords. It’s a constant process of fine-tuning and optimizing your company website to deliver maximum customers, conversions, and value.  Enhance your dispensary’s online visibility by optimizing your website for relevant keywords and local search terms, more specifically through cannabis SEO. Creating high-quality, informative content that educates customers about weed brands and industry trends. Consistently updating your website with fresh content and ensure it’s mobile-friendly to improve search rankings.

Search Engine Optimization
Email Marketing For Cannabis Brands

Email Marketing

Let us create and schedule click-worthy emails that can make the customers on your email list aware of new products, discounts, and other services. This form of marketing can also be used as an ongoing soft sell to educate your audience on the value of your brand or keep them engaged between purchases.  Build a database of customer email addresses and segment your audience based on preferences, purchase history, and location. Email marketing for cannabis brands requires sending personalized email campaigns offering promotions, product updates, and educational content. Use email automation tools to schedule regular communications and keep your audience engaged.

SMS Marketing

While most of us know the term “SMS,” did you know it stands for “short message service?” Let us draft and schedule eye-catching and witty messages to send to both your loyal and new customer base that will alert them about campaigns, promotions, news, updates, and more.  Capitalize on the popularity of mobile devices by incorporating SMS marketing into your strategy. Send targeted messages to subscribers with exclusive deals, event invitations, or product recommendations. Be sure to obtain consent from customers before sending promotional texts and adhere to relevant regulations like GDPR or TCPA.

Cannabis SMS Marketing
PPC dispensary

Google Search Ads (PPC)

PPC or Pay-Per Click is a model of digital advertising where you only pay a fee each time your ad is clicked by a user. The SM Services uses Google Ads PPC to drive cannabis traffic right to your website. By utilizing Google Ads and PPC we create a cost effective way to target popular keywords to bring your website to the front page of Google.  Utilize Google Ads to appear at the top of search engine results pages (SERPs) when users search for relevant keywords like “cannabis marketing agency near me” or “cannabis advertising”. Craft compelling ad copy that highlights your unique selling propositions and encourages clicks. Continuously monitor and optimize your campaigns to maximize ROI.

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