The most critical KPI is often foot traffic attribution or “store visits.” Due to tracking limitations, we focus on matching ad impressions to in-store visits or direct brand searches post-exposure, proving the campaign’s role in driving real-world revenue. 

Dispensary display advertising puts your brand on popular websites across the internet. Here’s how it works:

Where your ads appear:

• Trusted sites like The Weather Channel, USA Today, and ESPN
• Places where cannabis social media ads can’t go

Who sees your ads:

• Verified users 21 and older
• People, based on their browsing habits
• Customers in your target location
• Users interested in cannabis and related topics

The result: Your dispensary stays top of mind. When customers are ready to buy, they think of you first.

Cannabis programmatic advertising uses smart technology to find your perfect customers. We target based on:

Online behavior:

• People who visited competitor websites
• Users who searched for cannabis terms
• Browsers with related lifestyle interests

Demographics:

• Age, gender, and income level
• Geographic location
• Time of day preferences

Custom audiences: We build audiences specifically for your dispensary. This means your ad budget reaches people most likely to become customers. No wasted spending on the wrong audienc

Cannabis programmatic gives you major advantages:

Better placement:

• Access to mainstream sites that usually ban cannabis ads.
• Your brand appears next to trusted content.
• Wider reach than standard methods.

Smarter optimization:

• Adjustments in real time based on what’s working.
• Test various ad versions automatically.
• Show ads with the best performance to each user.

Complete transparency:

• See exactly where your ads appear.
• Track who’s seeing them and what they do next.
• Retarget interested users across multiple sites.

The bottom line: You get more reach, better targeting, and clearer results than traditional advertising methods.

We track everything so you know exactly what you’re getting. Here’s what we measure:

Performance measures:

• Impressions (how many people see your ads)
• Clicks (how many people click)
• Website visits (traffic to your site)
• Conversions (actual purchases or actions)

Advanced tracking:

• Special pixels follow users from ad to purchase
• Cost per click and cost per acquisition
• View through conversions (people who saw but didn’t click)
• Attribution data showing how ads contribute to revenue.

Real world results: We can track foot traffic increases at your store using geo fencing. You’ll get detailed reports showing exactly how your investment turns into sales.