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Edible Cannabis Muffins

3 Important Steps For Impactful Cannabis Marketing Campaigns

Aaron

There are many different ways to market hemp products. With the federal legalization of hemp and CBD, the demand for all types of hemp formulations continues to increase. With these emerging changes, there is also a demand for professional hemp business consulting that drives results.

Standing Out From the Competition

Manufacturers of hemp products face a lot of local, national, and even international marketing competition. Working with specialized hemp marketing agencies is one of the most effective ways to increase your exposure to the desired end-user.

A very powerful and effective option in hemp marketing is the company website. Without a dynamic website, it is very difficult for consumers to become familiar with your products. It is even more difficult to make your brand recognizable in the various options on the market.

CBD & Cannabis Web Design

While SEO or search engine optimization does include the use of specific keywords, and this is a critical component to the success of a digital marketing campaign, it also includes the overall design of the website. It is vital to create a website that is easy to navigate, offers relevant, original content, and links back to other websites of authority.

Content Generation

A crucial part of hemp marketing is not about making sales but about providing useful information to end-users to build trust, authority, and brand recognition. Quality articles and blogs can be posted to social media sites, driving traffic back to the website.

Branding Consistency

Associating your brand and your products with what your target audience is searching for is essential. In using consistent branding and messaging, your brand becomes trusted, which is the key factor in successful cannabis marketing campaigns.

CBD water soluble marketing

Effective Strategies For CBD Marketing

Aaron

With the legalization of CBD products through the 2018 Farm Bill, manufacturers can now sell these products throughout the United States. However, there are still different state laws that apply to CBD products.

For example, Wyoming allows the sale of all CBD products with less than .3% THC, while in Virginia, the CBD products cannot contain more than 0.5% THC. Other states, including New Jersey, Connecticut, Illinois, Missouri, and many others, require that the product is approved by the FDA to be sold in the state.

Legal Considerations

An effective CBD marketing campaign ensures that any CBD product advertising and marketing is fully compliant with all state-level laws and requirements. This is an essential consideration if a hemp company is selling their products online and in different states.

Targeting the Right Audience

Before starting any CBD marketing program, it is essential to intimately know your target audience. For example, CBD salves and balms are often sold to athletes or those looking for ways to reduce muscle pain after a workout. CBD oils may be marketed to those looking for solutions to provide relaxation and reduce anxiety or to assist with overall health and well-being.

Marketing specific products to different groups of people is essential as part of the marketing strategy. Ages, interests, geographic area, and even income level play a part in targeting the right message to the right potential customer.

Finally, effective CBD marketing uses the right platform. This could include social media posts, banners and PPC advertising, websites, or even print and traditional marketing techniques. For most companies, online marketing will be the critical factor in building a receptive and loyal customer base.

Do Not Enter Sign

Modern Dispensary Advertising Roadblocks

Aaron

One of the biggest challenges for any modern dispensary is staying informed of all of the restrictions and industry regulations that surround cannabis advertising. This is true for both digital advertising campaigns as well as print and other media.

State Regulations for Cannabis Advertising

Each state regulates the specific guidelines around recreational and medical marijuana based on its own policies and laws. It is essential for all dispensary advertising companies to be compliant with state regulations and to also deal with the federal laws which do not allow for the advertising, selling, or promotion of cannabis products in any form.

Basic Considerations

With this in mind, there are some general practices that help today’s dispensary advertising agencies to stay within state compliance. These include:

  • No use or consumption shown or implied – while people can be used in advertising images, they cannot be using or appear to be using cannabis in any form.
  • No testimonials – testimonials as to the quality, benefits, or the advantages of cannabis cannot be included in written or spoken form in any advertising. This includes images or advertising that appears to indicate a testimonial.
  • No medical benefits – dispensary advertising cannot state or imply that the use of cannabis has any specific or general medical or health benefits. This is a common issue that causes marijuana advertising to be out of compliance. In all states, even implying a health benefit or a doctor’s recommendation is a problem.

In addition, no advertising can show images, logos, photos, or other types of graphics that are likely to attract the attention of children. This means no cartoons, animations, or other types of advertising that would appeal to a minor.

The Right Solution
Getting the word out about your dispensary’s products can seem impossible when owners confront all of the rules and regulations that dictate the industry. However, there’s a solution. Instead of advertising cannabis, CBD products, or items that contain THC, dispensaries and e-commerce brands can safely market hemp products without fear of penalty. It’s a small matter of language – but an essential rule to know when you’re trying to grow your business in the modern digital arena.

Trust the experts at Seedless Media for all of your cannabis advertising needs, whether you represent a smaller local dispensary or an expanding e-commerce brand selling to customers nationwide. Our proven strategies can keep your advertising efforts on track and positioned for real digital growth. Get in touch with us today to discuss your marijuana marketing concerns.