Category: SM Blog

Email marketing is one of the most effective ways to stay in touch with current customers and to build a relationship with prospective customers. Having an email list that is small is not a concern, as with effective marketing it will continue to grow. The cannabis email marketing experts at Seedless Media are also happy to help you setup a starter email campaign to start collecting emails – everyone has to start somewhere!

Finding the Right Platform

Finding an email marketing platform that is cannabis friendly is critical. Not all email marketing services, including the big names in the market, are friendly to cannabis and even CBD businesses. In fact, many of the big email marketing platforms specifically prohibit the marketing of cannabis products or any type of marketing of cannabis businesses.

As the policies on cannabis marketing are continually changing, it is a wise step to reach out to the email platform and specifically ask what their policies are on marketing for a cannabis industry company. This ensures you get the policy statement in writing before signing up or attempting to send out your first email and being flagged right from the start.

Possible Options

Here are a few email marketing platforms that offer small to mid-sized email marketing campaigns and are also cannabis friendly.

• Klaviyo – supports cannabis businesses with email and offers easy-to-use email services for small businesses
• Emurcury – both CBD and cannabis, but requires all subscribers to opt-in to the email marketing campaign
• Email Octopus – also requires everyone on the list subscribes to the newsletter
• Hubspot – both CRM (customer relationship management) and email services for cannabis businesses
• Moosend – cannabis-friendly for both emails and reporting
• Alpine IQ – offers integration with most cannabis menus and loyalty programs

We prefer to use Klaviyo at Seedless Media as it allows for accurate metric and KPI tracking, as well as simple campaign and automated flow setup. If you have any questions about email marketing for the cannabis industry, be sure to contact us today!

 

Email is a very effective way to reach both new and prospective customers for any company or business in the cannabis realm. One of the benefits of email is that it offers the ability to provide more information than a social media post while also offering customized content and very specific and timely information about everything from cannabis products to cannabis laws.

Building a List

Building an email list is the first step in the process. This means collecting email addresses from all customers or prospective customers. Require all online purchasers to include an email and get emails addresses from sales within the dispensary. Most in-person customers, when asked for an email, readily provide this information, especially if discounts or opt-in incentives are offered.

Another way to build a list is to offer a free giveaway on your website and through all your social media marketing. Make it something of value, such as a guide, helpful tips, information about a specific product, strain, or other frequently asked questions from your existing customers.

Start Emailing on a Schedule

Determine the frequency of your emails and the style of emails to make things consistent for your customer base. A more casual and personal tone makes it readable, and adding relevant and timely content without looking salesy is critical.

Include your branding in all emails and develop a format that customers recognize as your brand and email. This encourages higher open rates, which means your target audience is interacting with the content you provide.

Email marketing campaigns that offer a coupon code or a special only available to the email subscribers are another way to add value for your customer base. Change this up and offer seasonal specials to encourage everyone to open and respond to each email.

Google, like many other platforms, has specific requirements in place for anyone listing a cannabis dispensary. However, there are a number of features that cannabis dispensaries can use to provide the information new and existing customers need to see about your business.

Complete All Information

There are several ways to provide information to your customers through a Google My Business Page, which is now known more simply as Google Business. This includes your cannabis dispensary address, phone number, and website URL. It also includes photos, hours of operation, and a description of up to 750 characters.

While 750 characters may not seem like a lot of information, strategic planning of the words and phrases can provide a clear picture to customers looking for a cannabis dispensary in your geographic area.

Be Sure to Request Reviews

Google rewards businesses that get positive customer reviews. Many cannabis dispensaries offer something as a thank you for a review, but this cannot be premised on only leaving a positive review.

Next, be sure to respond to the review. This is a relationship-building technique and allows you to provide more information or to recognize the comment left by the customer.

Q&A

Posting relevant information about your business and completing a Q&A section on your Google Business listing is another important way to share how your dispensary is different from the competition. Think about what your customer wants to know about all aspects of your business and create a comprehensive Q&A that is informative and adds value to the customer’s online experience.

Finally, monitor your Google Business listing and be sure to remove inappropriate images and duplicate listings to continue to rank with Google Business pages.

CBD advertising is increasingly important for both established and new manufacturers and retailers. The number of cannabinoids on the market combined with the different brands and options in formulations and products makes it critical to have effective CBD advertising and marketing in place.

Challenges to Overcome

However, due to the lack of approval by the FDA, retailers still have to be extremely careful with the language used in their marketing campaigns. These ads cannot make medical claims, even when there are published, peer-reviewed research papers with scores of positive feedback and anecdotal reviews from raving customers.

Options in Advertising

CBD display ads / geo-targeting provides an effective marketing technique to keep your products top-of-mind while reaching new customers. To help ensure the ads offer maximum impact on the target audience, consider these six tips:

• Get organic – posting organic content on social media platforms that uses the right SEO strategy and does not violate any policies for these platforms is effective, but only if you consistently use branding.
• Podcasts – guesting on podcasts and talking about CBD, your company, or your brand is a great way to advertise. Providing short ads in podcasts is another option to consider.
• Work with influencers – working with a social media influencer to highlight your brand offers positive results. It is important to choose the influencer that will reach your desired demographic.
• Use CBD-friendly platforms – there are online magazines, digital publications and CBD-friendly native advertising options that bypass the rules of the big social media platforms.
• Old school options – billboards that meet any local or state laws for advertising CBD products placed in high traffic areas can offer a top ROI.
• Affiliate marketing – rewarding others for sending new customers to your website provides a digital “word of mouth” marketing opportunity.

Marketing CBD is a challenge, but there are ways to get your products and brand front and center for your target audience. If you’re interested in learning more about CBD advertising and digital marketing strategies, we invite you to reach more about our geo-targeting service, or simply get in touch with us today!

Responsive website design is increasingly important for all types of businesses and ecommerce sites. In simple terms, a responsive website is developed to display optimally on any size of screen.

This includes desktop monitors, laptops, tablets, and other types of devices, including the various options in smartphones. This is essential in the cannabis marketing industry as so many consumers looking for these products use mobile devices. Across all shopping online, buying from a mobile device accounts for three out of every four dollars consumers spend.

Understanding the Technology

One important consideration for responsive design is what will be displayed on the different screen types. It is essential to understand that it is not about expanding or shrinking the content universally but making the content relevant and legible on various devices.

This means an individual looking at your responsive design website on a desktop or laptop will have access to more information, including text, buttons, and graphics, than someone looking at the website on a smartphone. The responsive website design team will work closely with you to ensure the relevant information about your cannabis dispensary is available to current and potential customers on any device.

Making it Functional

In addition to visual appeal and branding, a responsive website offers end-users, or your customers, a functional website. This includes the ability to quickly place online orders, look at their cart, review your products, and even have delivery integration and payment methods available to meet your business’s and your customers’ needs.

If your cannabis dispensary website could use a minor touch up or even a full-scale facelift, get in touch with the professionals at Seedless Media. We’re ready to help you take advantage of a fully responsive dispensary website and help you maintain it!

 

There are many benefits to the use of CBD as part of a healthy routine for overall wellness. In addition, CBD is also used by those with the goal of improving strength, building muscle, and leading an active lifestyle.

Those who routinely work out often choose to add CBD products to their daily regimen. CBD can be used in the form of tinctures, oils, or other formulations that are taken internally. CBD creams, lotions, salves, and balms are also popular products that may help reduce muscle and joint pain post-workout.

Reducing Inflammation

As people exercise, they pull and stretch muscle tissue. As this occurs, the muscles become inflamed, which in turn causes pain, lack of mobility, and that post-workout soreness that often limits going back to the gym.

The use of CBD products, either internally or topically, may help to reduce inflammation and allow you to continue to exercise with the potential to reduce pain and inflammation levels. Using CBD rather than NSAIDs and other over-the-counter medications eliminates the side effects of many of these options.

Faster Relaxation for Healing

Our bodies heal when we sleep. Using CBD products to help to get to sleep faster and to stay asleep for longer may assist with recovery. CBD gummies, oils, tinctures, or other products are a safe, effective way to naturally go to sleep faster to increase healing and recovery rates.

CBD and Cortisol

Cortisol is a hormone that inhibits the growth of muscle in the body. CBD products, including CBD oil, may help to reduce the levels of cortisol in the body, maximizing the opportunity for muscle growth and increase. While there is always some muscle breakdown during a workout, CBD appears to minimize this naturally occurring effect.

In addition, in a small study, researchers found that CBD increases the level of leptin in the brain, which is a hormone that signals a feeling of being full after eating. This, in combination with reduced cortisol, may be effective in helping shed weight and maintain lower body fat while building muscle.

As search engine algorithms have changed over time, the focus on keyword density and specific keywords has dropped in importance, while the focus on relevant, factual, and content-rich information on a website has increased.

With this new structure for the algorithms, websites that have content-rich areas such as detailed descriptions, articles, and blogs on their site will move up through the search engine result pages (SERPs), while websites with limited content will fall down the list.

The Value of Content

While search engine ranking is a critical aspect of your business success, content is also valuable for your customers. Your business website becomes an authority by adding content that is informative, original, and addresses concerns, questions, or information helpful to your target audience.

Consumers looking for information on CBD or THC products want to have a trusted source. When a cannabis or hemp business provides that information and becomes an authority and trusted source, customers tend to buy from that website.

Website Traffic

Consumers looking for information on CBD or THC products are typically interested in learning more and making an informed decision to purchase. Creating original blogs and articles that are posted on your site with links to other authority sites further boosts the chances of being seen as the go-to website on CBD and THC.

Content marketing is not about sales, it is focused on providing information and helping existing and potential customers understand the benefits of your products. It is also a great way to bring customers from social media sites to your website, further developing your company’s reach.

Let the cannabis marketing experts at Seedless Media manage your CBD and Cannabis SEO. To learn more, call us at 480-626-2608 to discuss your needs.

Dispensary Internet Marketing and Advertising is the most important tool businesses in the CBD and cannabis industries have in getting their brands and products in front of consumers. However, CBD companies must stay within advertising guidelines as set forth by the Federal Trade Commission and the U.S Food and Drug Administration (FDA). It’s critical in today’s market to work with a cannabis marketing agency that you can trust to publish the right content without getting you in trouble.

Some of the universal things that are prohibited in advertising CBD products include:

• Avoid indicating that CBD products cure or treat any health issues. This is considered a “claim.” This is true for both physical and psychological issues. For example, instead of stating CBD can be used to treat insomnia, statements that highlight that CBD results in better relaxation avoid any possible medical claim.
• Avoid claims of treating of specific pain or inflammation. While CBD topical products are used to treat muscle and joint aches and pains, avoid stating they reduce pain or inflammation. Words such as soothe or calm or enhance recovery after a workout avoid any possible risk of being flagged as problematic.
• No images of use – it is allowable to show images of the product, such as flower, concentrate, or even pre-rolls in advertising. However, it is not allowed to show the use of the product. This includes CBD edibles, beverages, or other products.
• Medical terms should be avoided. This includes using words such as treat, diagnose, cure, prevent, or manage in conjunction with any type of medical or psychological condition. For example, instead of stating CBD can be used to manage depression, change the language to may help to improve mood.

Mistakes in advertising can be costly to your business. At Seedless Media, we are cannabis marketing experts and we provide advertising that is effective and fully compliant. To discuss your CBD or cannabis advertising needs, including cannabis SEO tips, Cannabis business consulting, delta 8 marketing and much more, call us at 480-626-2608.

Companies in the cannabis and CBD industries need to use effective marketing tactics to attract their target audiences and build their customer base. Seedless Media specializes in developing customized marketing tactics for your business. Every cannabis and CBD business is different, and we recognize that difference by creating a customized marketing plan. When considering a marketing strategy and tactic for your business, there are several important factors to keep in mind.

Website Development and Design

Although companies may advertise through social media, it is important to have an updated, effective website. This website must be appealing to the target audience, and it must be designed to highlight your products. The website should also make it easy to place an order. We use specialized SEO services to maximize the reach of your website. This is why it’s so important to work with Cannabis Marketing Agency like Seedless Media.

Seedless Media provides website design and development specifically for companies in the cannabis industry. We ensure all cannabis advertising standards and requirements are met while still providing your customers with information about your products.

SMS Marketing

SMS marketing or text message marketing is an essential components for cannabis businesses. This very specific and targeted marketing technique is ideal for your existing customer base to drive walk-ins to your dispensary, or online to place orders. SMS for Cannabis Companies is becoming ne of the hottest strategies on the market.

Geo-Targeting

Geo-Targeting and display advertising is another important consideration as part of your overall marketing strategy. This can be done very strategically through our services, which is a great way to keep your brand front and center for your target audience, and to drive more online sales.

Whether you’re looking for Cannabis Marketing Experts, Cannabis Brand Development, Delta 8 Marketing, Cannabis SEO Tips, you name it, please reach out to The Seedless Media for assistance with marketing tactics for your cannabis business. We are available at 480-626-2608 to help you get started.