Category: SM Blog

Building an Omni-Channel Marketing Approach for Cannabis eCommerce Business

Aaron

In the rapidly expanding landscape of cannabis eCommerce, establishing a robust cannabis marketing strategy is pivotal for success. As we explore the concept of building an omni-channel marketing approach, Seedless Media, a leading dispensary e-commerce growth agency, lends its expertise to guide businesses through the intricacies of working with a cannabis branding agency on this dynamic journey.

Understanding Omni-Channel Marketing

At its core, omni-channel marketing seamlessly integrates online and offline channels to provide customers with a cohesive and consistent brand experience. Through dispensary geo targeting advertising we recognize that consumers interact with businesses through various touchpoints, from websites and social media to physical locations, creating a holistic journey.

Benefits of Omni-Channel Marketing for Cannabis eCommerce

Improved Customer Engagement and Loyalty: By offering a unified experience, businesses can foster deeper connections with customers, leading to increased loyalty.

Enhanced Brand Visibility and Recognition: Omni-channel strategies amplify a brand’s presence across multiple platforms, reinforcing its identity and making it more memorable.

Increased Sales and Revenue Opportunities: A seamless transition between channels facilitates a frictionless purchasing process, driving sales and expanding revenue streams.

Key Components of an Omni-Channel Strategy

Online Channels:

Website and Mobile App Optimization: Create user-friendly interfaces that enable easy navigation and transactions.

Social Media Platforms: Leverage platforms like Instagram, Twitter, and Facebook for organic engagement and targeted advertising.

Email Marketing Campaigns: Develop personalized email campaigns to nurture customer relationships.

Offline Channels:

Physical Retail Locations (if applicable): Ensure consistency in branding and messaging across online and offline spaces.

Events and Sponsorships: Participate in industry events and collaborate with relevant sponsors to enhance brand visibility.

Data Integration and Analytics

Harnessing the power of data is crucial in an omni-channel strategy. Seedless Media emphasizes the importance of implementing analytics tools to track customer interactions across channels. By analyzing this data, businesses can optimize cannabis SEO efforts , tailoring messages to individual preferences and behaviors.

Overcoming Challenges in Cannabis eCommerce Omni-Channel Marketing

While the benefits of marijuana marketing are substantial, challenges in compliance, coordinating messaging, and ensuring a consistent experience persist. As one of the top advertising agencies for cannabis, Seedless Media advises businesses to navigate these hurdles by staying informed on legal regulations, aligning branding strategies, and focusing on delivering a unified customer journey.

Examining successful cannabis eCommerce businesses that have effectively implemented omni-channel strategies provides valuable insights. As a Cannabis branding agency the Seedless Media showcases real-world examples, offering key takeaways and lessons learned from these businesses’ experiences.

Implementation Strategies

For businesses ready to embark on this omni-channel journey, a step-by-step guide is provided. Collaboration with industry experts and service providers, coupled with continuous monitoring and optimization, is essential for successful implementation.

Future Trends in Cannabis eCommerce Omni-Channel Marketing

Finally, Seedless Media explores emerging technologies such as marketing automation, evolving consumer behaviors, and the growing importance of display advertising services. . Understanding these trends is crucial for businesses looking to stay ahead in the ever-evolving cannabis advertising alternatives.

As we conclude this exploration of building an omni-channel marketing approach for cannabis eCommerce, Seedless Media underscores the significance of embracing a holistic cannabis marketing strategy. With a focus on customer-centricity, data-driven decision-making, and adaptability to future trends, businesses can position themselves for sustained success in this dynamic market.

What Are the Best Practices for CBD Display Ads

Aaron

In the ever-expanding landscape of CBD marketing, harnessing the power of display advertising can be a game-changer. As experts in digital marketing, Seedless Media is here to guide you through the best practices for CBD Display Ads / GEO Targeting, helping you maximize visibility, engagement, and conversions.

Understanding the CBD Audience

To create effective CBD Display Ads / GEO Targeting, it’s crucial to understand your audience. Identify your target demographic within the diverse CBD market and tailor your ads to resonate with their interests and preferences. These demographic traits should inform how you design your CBD display ad, which platforms you feature your ads on, and what kind of content is included on the ad.

Designing a Compelling Creative for CBD Display Advertising

Visual appeal is paramount in CBD display advertising. High quality product renders are essential. While you can’t include people consuming the product, including some lifestyle imagery or photos of people holding the products is acceptable in some states. Make sure to use a font that stands out from your background to promote your deal, and make sure to always include a call to action that lets people know that they can interact with your display advertisement. We’ve found that including a simple “SHOP NOW” button at the bottom of your ad greatly improves the CTR of the ad.

Ad Placement and Platforms

Strategic placement is key to the success of CBD Display Ads / GEO Targeting. Many social media platforms don’t allow advertisements for CBD, but many mainstream websites and news publications are okay with publishing CBD. You can submit bids for individual ad placements or you can use a service like ours to gain access to our publishing list.

Compliance with Regulations

Navigating the regulatory landscape is crucial in CBD advertising. Ensure your display ads comply with local and federal guidelines governing CBD marketing. This will change state by state. Some states require you to include your dispensary’s license number, and some states also require that you include a disclaimer about health risks of cannabis or CBD. A rule across the board is not showing anyone consuming the product, and not appealing to children in any way.

Utilizing Retargeting Strategies

Retargeting campaigns can significantly enhance the impact of CBD Display Ads / GEO Targeting. Retargeting is sending impressions to individuals that have visited your website or physical storefront in the past. These are some of the most likely people to make a purchase, but identifying who they are requires some finesse.

Measuring and Analyzing Performance

To optimize your CBD display ad campaigns, you must monitor performance metrics. KPIs for CBD display ad campaigns are CTR and ROAS. It is important to keep in mind that the value of an impression is almost immeasurable – The coca cola company spends millions of dollars on advertising each year to stay at consumers top of mind. We understand that you want to make a return on your marketing investment, but sometimes that return comes years down the line when a person who saw your advertisement is finally ready to try CBD. Keep in mind that the longer you run a CBD display advertising campaign, the higher your brand presence will be and the more likely you are to see results from it.

Targeting Strategies for Effectiveness

Implement targeted strategies based on customer behavior and demographics. Different segments will respond to your advertisements differently. The kinds of advertisements that appeal to gamers and soccer moms are not the same, even though both are valid segments to target for a CBD display ad. By strategically targeting your audience, you can maximize the reach and impact of your CBD Display Ads / GEO Targeting.

In the dynamic world of CBD marketing, mastering the best practices for display ads is a journey toward unlocking success. Seedless Media invites you to leverage these insights to elevate your CBD display advertising strategy. Maximize your visibility, engage with your audience, and drive conversions with compelling and strategic display ads tailored to the unique offerings of your CBD business.

The Difference Between Marketing an Ecommerce Brand vs. a Cannabis Dispensary

Aaron

Introduction

In the evolving landscape of cannabis marketing, effective communication and marketing advertising play a pivotal role in the success of businesses. As we delve into the distinctions between marketing strategies for e-commerce brands and cannabis dispensaries, it’s essential to understand the unique challenges and opportunities each sector faces. The expertise of Seedless Media, stands as an exemplar in this dynamic arena, navigating the intricate pathways of marketing with finesse.

Marketing in the Cannabis Industry

As a cannabis marketing agency, the Seedless Media team encounters unique challenges stemming from legal constraints, societal stigma, and stringent advertising regulations. Recognizing the importance of targeted strategies emphasizes the identification of its diverse target audience, strategic brand positioning, and the adept use of digital marketing channels to overcome these hurdles.

E-commerce Branding in the Cannabis Sector

As an e-commerce brand, Seedless Media places a premium on establishing a robust online presence. The website design is not merely aesthetically pleasing but also user-friendly, ensuring a seamless customer experience.Leveraging cutting-edge e-commerce tools such as cannabis SEO, Text marketing, and cannabis website design Seedless Media sets itself apart by prioritizing customer engagement through engaging content creation and meticulous customer relationship management.

Cannabis Dispensary: Marketing and Operational Distinctions

Diverging from the digital realm,top dispensary brands like those serviced by Seedless Media operate on a cannabis advertising alternative plane, relying heavily on localized marketing strategies. One unique way that Seedless Media dispensary locations engage with their communities is through dispensary geo targeting advertising and in-store promotions, navigating the intricate balance between compliance with local regulations and fostering a welcoming, informative environment.

Challenges Faced by Dispensaries

The challenges faced by cannabis dispensaries are multifaceted. Seedless Media dispensary locations grapple with local competition, advertising restrictions, and the delicate task of harmonizing online and offline cannabis social media marketing efforts. This nuanced approach is indicative of the intricacies inherent in dispensary advertising within a framework of evolving legal landscapes and consumer expectations.

Case Studies

Seedless Media stands as a successful cannabis advertising agency. The brand’s journey is complemented by case studies of notable e-commerce cannabis brands and dispensaries that have mastered the art of cannabis digital marketing in their unique niches. These examples showcase adaptability, innovation, and a deep understanding of their respective markets.

In conclusion, the differences between marketing for e-commerce brands and cannabis dispensaries underscore the dynamic nature of cannabis advertising. Guided by the expertise of Seedless Media, exemplifies how a brand can thrive by navigating these distinctions with strategic prowess. As the industry continues to evolve, the key lies in embracing adaptability, staying informed, and crafting marketing for dispensaries that resonate with the target audience.

The Benefits of SEO for Dispensary Marketing

Aaron

In the ever-evolving landscape of the cannabis industry, establishing a robust online presence is no longer just an option—it’s a necessity. As experts in the field, Seedless Media recognizes the pivotal role that Search Engine Optimization (SEO) plays in dispensary marketing, and we find that SEO is often the most important marketing channel a dispensary can invest in. This blog unveils the multitude of benefits that a well-crafted SEO strategy can bring to your cannabis business.

Enhanced Visibility and Ranking

In a digital age where visibility is key, SEO acts as the beacon guiding potential customers to your dispensary’s doorstep. By optimizing your website for search engines, you catapult your business to the top of Search Engine Results Pages (SERPs). Most searchers will only look at the first few results on the first page of google, so securing a top spot for keywords relevant to your dispensary will greatly increase your chances of turning those searchers into customers.

Targeting Relevant Keywords

At the heart of effective SEO lies the strategic use of keywords. Seedless Media emphasizes the importance of identifying and targeting keywords specific to the cannabis industry. Leveraging relevant keywords will level up your dispensary marketing and drive more relevant search traffic to your website. By understanding your audience’s search habits, you can optimize your content with relevant keywords, attracting a more targeted and interested customer base. To do this, you can use free search tools like Google Search Console or Google Trends, or you can dig deeper with paid tools like AHrefs or SEMrush. Keywords should be intuitive and easy for a consumer to type. Think about how a person might ask about your product in your dispensary, that is likely how they would search for it online. Good dispensary marketing is about making it easy for your customers to find you.

Building Credibility and Trust

Trust is the currency of the online world, and SEO contributes significantly to building it. Positive reviews, testimonials, and a strong online presence all work together to establish credibility. Through organic search results, customers are more likely to trust your dispensary, leading to increased brand loyalty and repeat business. You can build trust with Google by maintaining your website, following its content guidelines, and building a backlink portfolio. Backlinks are a vouch from one website to another, and Google puts more trust in websites that have earned the trust of other websites.

Local SEO for Dispensaries

For brick-and-mortar dispensaries, local SEO is a game-changer. Seedless Media guides you through the process of optimizing your Google My Business (GMB) listing, ensuring that your dispensary marketing shines in local searches. Targeting location-based keywords further enhances your visibility, attracting nearby customers searching for cannabis products. Adding your location to the end of a keyword increases your chances of showing up in the search results for local searchers.

Content Marketing Strategies

SEO and content go hand in hand. Seedless Media encourages the creation of informative and engaging content tailored to your audience. Blog posts, articles, and product descriptions enriched with carefully selected keywords not only attract customers but also ensure your dispensary is marketing itself as an authoritative voice in the cannabis industry. Google isn’t looking for keyword stuffed filler, it wants to recommend content that is helpful to people who are searching. Include relevant, accurate information and your blogs and product description optimized shop pages will rank higher.

Mobile Optimization

In an era dominated by mobile devices, making sure your dispensary marketing efforts include mobile optimization is imperative. Seedless Media emphasizes the importance of mobile-friendly websites, ensuring seamless experiences for users on various devices. A mobile-optimized site not only enhances user satisfaction but also positively impacts your SEO rankings. Most mobile optimizations have to do with image sizes and making sure that different page assets scale down appropriately. A shocking majority of cannabis customers shop and search using their phones. Most of our clients find that anywhere from 60-80% of their traffic comes from mobile sources, so it is important to make sure the customer journey on your site’s mobile view is easy to navigate.

Measuring and Analyzing SEO Success

Like any dispensary marketing channel, measuring and analyzing your results will be imperative to longterm success. In marketing, we use Key Performance Indicators, or KPIs, to keep track of what actually matters in a campaign. When measuring your own SEO efforts, you should be keeping track of which keywords you are ranking on page 1 for, your organic traffic by month, and for a local dispensary, where your traffic is coming from geographically.

Regulatory Compliance and Ethical SEO

In a regulated industry like cannabis, navigating legal and ethical considerations is paramount. Seedless Media guides you in ensuring compliance with industry regulations and search engine guidelines. Ethical SEO practices not only keep your dispensary in good standing with Google but also with organic searchers and your customers. If people feel misled or like they were tricked into visiting your website, they aren’t likely to make a purchase or become a repeat customer.

As the cannabis industry continues to flourish, the benefits of SEO for dispensary marketing become increasingly evident. Seedless Media invites you to unlock the full potential of your dispensary through a comprehensive SEO marketing strategy tailored to your unique audience and products. Elevate your online presence, capture the attention of your target customers, and watch your dispensary thrive in the competitive cannabis market.

Best Practices for Managing Your CBD Google My Business Listing

Aaron

Ensuring a robust online presence is essential for any CBD business’s CBD marketing strategy, and a key contributor to having good CBD SEO is maintaining your Google My Business (GMB) listing. This plays a pivotal role in local search visibility. For brick and mortar businesses, your GMB listing gives your CBD SEO a leg up on online-only retailers, even ones with GMBs. Anyone searching for “near me” keyphrases will get results based on their IP and geolocation. If you are a brick and mortar CBD store and you don’t have a Google My Business listing, you’re leaving traffic on the table.

As experts in CBD marketing, Seedless Media understands the significance of optimizing your GMB listing to attract potential customers actively searching for CBD products or services. In this guide, we’ll delve into the best practices for managing your CBD GMB listing, helping you elevate your online presence and CBD marketing efforts to reach more buyers.

Optimizing Your Business Information

Part of a good CBD marketing strategy is letting people know when they can buy from you.Before GMB existed, businesses would list their store hours in their window or local listings like yellowpages.To kickstart your GMB optimization journey, begin by ensuring your business information is accurate and up-to-date. This includes your business name, address, and phone number (NAP). Select the most relevant business category and subcategories to enhance search relevance. Most CBD related businesses list themselves as herbal medicine stores or cannabis stores.

Leveraging High-Quality Visuals

Another important aspect of your CBD marketing strategy is how you present your brand. Your GMB profile will be many first time customers’ first impression of your business. Having a professionally taken picture of your brick and mortar location or a high resolution logo will make your business more professional in the eyes of potential customers and Google. Having additional photos also helps with your CBD SEO as photos are a key indicator of an active listing in Google’s eyes.

Encouraging Customer Reviews

Customer reviews are a powerful tool for building trust and credibility. Actively seek reviews from satisfied customers and respond promptly to both positive and negative feedback. Highlight positive reviews on your GMB listing, and use negative feedback as an opportunity to showcase your commitment to customer satisfaction. Google rewards active GMB profiles that respond to feedback frequently, and many shoppers use GMB reviews as a gauge of how trustworthy a business is. Think about your own shopping and searching habits. Would you eat at a restaurant with no reviews, or one with a few bad reviews but no good reviews or responses from the owner? Moreover – a good CBD marketing strategy incorporates positive reviews in marketing material. You can use reviews as an opportunity to boost your CBD SEO by including reviews that mention keywords.

Utilizing Attributes for CBD Businesses

Adding attributes to your GMB profile can help you stand out from other CBD businesses that don’t put as much effort into their CBD marketing efforts. Attributes are like badges that you can assign to your own profile. This includes accessibility attributes like wheelchair accessibility, or “crowd attributes” like adult only or LGBTQ+ friendly. Using these attributes can help customers from different groups find your business, and it helps Google recommend your business to those groups.

Implementing CBD SEO Best Practices

Your GMB profile, particularly your business description, is another place where you can implement CBD SEO to boost search rankings. Including a keyword rich description and keywords in your responses to customers help you rank for those keywords.

Utilizing Google My Business Posts

Google My Business Posts are an excellent way to engage with your audience. Create compelling and informative posts that showcase your latest products, promotions, or industry insights. Incorporate a clear call-to-action and ask questions to encourage user engagement.

Staying Compliant with Policies and Regulations

Google and CBD have a tenuous relationship, and things are constantly changing. Ensure all content on your GMB listing complies with local and federal regulations. Regularly review and update your listing to align with any policy changes, safeguarding your online presence.

Monitoring Insights and Analytics

GMB insights provide valuable data on user engagement, search queries, and customer actions. Regularly analyze these metrics to gain insights into your listing’s performance. Use the data to make informed decisions and continually optimize your GMB listing for better results.

Conclusion

Effectively managing your CBD Google My Business listing is an ongoing process that requires attention to detail and a commitment to staying current with industry trends. If you do it correctly, it can be a boon to your CBD marketing efforts and greatly enhance your CBD SEO. By implementing the best practices outlined by Seedless Media, you’ll not only enhance your local search visibility but also establish a strong online presence that resonates with your target audience. Elevate your CBD business to new heights with a meticulously managed GMB listing.

Crafting an Effective Cannabis Dispensary Advertising Strategy

Aaron

Crafting a dispensary advertising strategy for your cannabis dispensary isn’t just about selling products; it’s about making genuine connections. A cornerstone of our client relations at Seedless Media is making connections that matter, and we carry that from our relationship with you to your relationship with your customers. Here’s our practical guide to crafting a dispensary advertising strategy that feels real, relatable, and effective.

Getting Personal with Your Audience: Your customers are unique individuals, each with their preferences and stories. Taking the time to understand them is key. At Seedless Media, we dive deep into understanding your audience—what they love, what resonates with them—to ensure that every message hits home. We do this by taking the information you share with us about best selling products and who is most likely to walk through your doors and our years of experience in the cannabis industry.

Navigating the Digital Landscape: The same way your brick-and-mortar dispensary has a look that can attract or scare away customers, your website, social media posts, and digital display advertisements are your first impression and continued impression with many online shoppers and first time searchers. From engaging social media posts to eye-catching ads, our team at Seedless Media crafts visuals and messages that cut through the digital noise.

Informative and Engaging Content: More than just promotions, your customers crave information. Educated customers typically spend more, and providing educational content about cannabis products not only informs your customers but builds trust between you and them. Our goal at Seedless Media is to create content that educates and empowers your audience to make better decisions and purchase the right product for them, while building your credibility.

Collaborating for Success: Partnerships aren’t just about business; they’re about creating relationships. We’ve built relationships with all of the different verticals of the cannabis industry, and we’d love to get you in contact with them! If you’re looking for new products to carry or looking to start making your own products, we always know who to call. Most importantly, all of our connections are cannabis and dispensary friendly. We help identify partnerships that align with your values and expand your reach in an authentic way.

Consistency and Evolution: Staying true to your brand while being adaptable is crucial. We maintain a consistent presence while analyzing data to fine-tune strategies, ensuring your dispensary advertising efforts evolve and remain effective. We know your plans are flexible and we’re always willing to adjust course as your business changes.

In conclusion, effective dispensary advertising for your business isn’t just about sales—it’s about building connections. At Seedless Media, we’re dedicated to helping you create meaningful connections within the cannabis community.

CBD Marketing: Everything You Need To Know

Aaron

In today’s evolving market, CBD products have surged in popularity, creating both opportunities and challenges for businesses. At SM Service, we recognize the intricate nature of crafting successful CBD marketing strategies and the need for a human-centered approach.

Navigating Regulatory Nuances: We understand the importance of staying compliant with CBD regulations from legal bodies and payment processors. Many payment processors are very particular about the language used around benefits of CBD. Our team dives deep into the FDA guidelines, ensuring that your CBD marketing campaigns are both effective and in line with legal boundaries.

Connecting with Your Audience: Identifying your audience is key. Casting a net too wide means you may end up marketing to people who aren’t interested in buying your products. We help you identify who your likely purchasers are and create a strategy to reach out to them and convince them to make a purchase. We help you resonate with your target demographic, crafting campaigns that speak to their desires and needs, establishing a genuine connection.

Empowering Through Education: Education forms the foundation of trust in the CBD marketing world. We emphasize the power of informative content creation including engaging blog posts, product descriptions, social media content and informative emails all designed to build credibility with your audience.

Harnessing Social Media’s Potential: Social media is a cornerstone for modern marketing. We guide you through leveraging these platforms while adhering to their policies, ensuring your message reaches far and wide. Navigating the landscape of social media for CBD can be difficult because of the restrictions placed on the category. We know what is safe to post and words and phrases to stay away from to ensure we’re building your social media presence without getting your account flagged.

The Art of Collaboration: Partnering with influencers who align with your brand ethos can amplify your reach. We assist in selecting and collaborating with influencers who authentically resonate with your audience.

Optimizing for Online Visibility: Enhancing your online presence is pivotal. We offer insights into tailored SEO strategies crafted for the CBD industry, boosting your search rankings and visibility.

At Seedless Media, our commitment lies in humanizing CBD marketing. Our guide equips you with practical strategies and insights, aiming not just for success, but for building genuine connections with your audience.

Why a CBD SEO Agency is Essential For Your Business

Aaron

In today’s cannabis marketing realm, being visible online is key, especially for CBD businesses. It’s not just about having a great product anymore; it’s about making sure your audience can find you. That’s where a CBD SEO agency, like Seedless Media, becomes an invaluable ally.

1. Navigating Unique CBD Challenges: CBD companies face distinct hurdles in online cannabis marketing due to strict rules and ever-changing policies. A CBD SEO agency knows these challenges inside and out, ensuring your business stays compliant while reaching the right audience. We implement our growing knowledge of the cannabis industry to create the most optimal strategy for your business while also adhering to the regulations surrounding CBD and cannabis related businesses.

2. Tailoring Strategies to CBD: One-size-fits-all SEO strategies won’t cut it in the field of cannabis marketing. Seedless Media crafts personalized approaches, using CBD-specific keywords, content, and techniques that resonate with your audience. Our discovery process allows us to get to know you and your brand while also helping us take the necessary steps toward building the best marketing plan to produce the best results.

3. Industry Know-How: When you choose a CBD SEO agency over a regular SEO agency, you don’t just get a list of keywords and rankings; you get industry experts that understand the cannabis marketing landscape. Seedless Media is made of cannabis experts and advocates that keep up to date on the latest trends and regulations, giving your business a competitive edge. Our team will use the latest google trends to help you stay ahead of the competition.

4. Boosting Online Visibility: Getting noticed online is crucial. A CBD-focused SEO agency employs tactics to bump up your website’s ranking, making it easier for potential customers to find you. We provide detailed page content, backlink portfolios relevant to the cannabis industry, keyword rich blog content, and more with our SEO services.

5. Staying Compliant and Trustworthy: CBD regulations demand strict adherence that regular seo agencies aren’t aware of. We take the second guessing out of the equation for you by enlisting regulatory compliance monitoring across all of our cannabis marketing services. A seasoned CBD SEO agency ensures your content complies with the rules, building trust and credibility with your audience.

In the world of cannabis marketing, a strong online presence isn’t an option; it’s a necessity. Partnering with a specialized CBD SEO agency like Seedless Medias isn’t just about marketing; it’s about smart strategy. Their tailored approaches, industry insight, and compliance expertise can propel your CBD business toward sustained growth and visibility.

What’s The Difference Between Conquesting & Prospecting for Your Cannabis Business

Aaron

When researching cannabis digital ads or different kinds of guerilla marketing, you may hear industry people talk about “conquesting” and “prospecting”. These terms describe strategies within the digital marketing realm to target prospective audiences for your brand. Conquesting means, targeting your competitors’ audiences, and prospecting simply means, seeking out new potential customers—both play pivotal roles in the cannabis industry’s growth. By using cannabis digital ads to promote your brand & products, Seedless Media can target your competitors’ customers and tap into new segments, creating a whole new customer base for your business.

Conquesting Unveiled

Conquesting is the act of targeting your competitors’ business and putting your ads in front of the competitors’ audience. It is most clearly illustrated in geo targeted cannabis digital ads. With Seedless Media geotargeting services we can set up a geofence around different locations or addresses (like competitor dispensaries, smoke shops, and other points of interest) and serve impressions to people who walk through that specific area. It’s like having fliers taped to your competitor’s door. Conquesting is great for cannabis digital ads because it provides you with a proven pool of customers in an area. This method along with our comprehensive data will provide you with the insight you need to really drive new customers to your business.

Prospecting: Nurturing New Horizons

Prospecting is using consumer insights and demographic data to serve impressions to a likely buyer. It covers people who are interested in cannabis that might not be shopping at any of the dispensaries or smoke shops you’re targeting through conquesting. These are people that may be interested in cannabis or have interests peripheral to it, without ever having walked into a dispensary or smoke shop. They’re on the precipice of purchase, and a few impressions is all it takes to convert them into a customer. Identifying who your likely customers are through cannabis digital ads, and serving impressions to people similar to them.

Striking the Balance

The best cannabis digital marketing strategy, whether you’re doing geo-targeted display ads, SEO, or some other form of marketing, is a mix of both conquesting and prospecting. Conquesting is efficient because it reaches out to an audience of people who are already likely to purchase your product. If you can offer a better experience or value proposition than your competitors, people will switch over to you. Prospecting is still important because as any industry continues to grow, the faces that are most well known are the ones that continue to reap the benefits of that growth. Putting yourself in front of consumers now means you will be the first person they think of when they are ready to give products in your niche a try.

Conquesting and Prospecting, not conquesting vs prospecting

It is important to recognize that the comparison between these two types of marketing is not to draw a line between the two and make you pick one, it’s to help you come to the conclusion that both are important for a successful cannabis digital marketing campaign. Whether it’s an impression based cannabis display ads campaign or a long term SEO campaign, or a guerilla marketing campaign, your campaign will function at its best when it keeps your competitors and bystanders in mind.

At The Seedless Media, we understand the intricate dynamics of cannabis marketing. Contact us to tailor strategies that seamlessly integrate conquesting and prospecting for your business growth.

How To Use Cannabis Consumer Data To Improve Conversions

Aaron

In the dynamic realm of cannabis marketing, unlocking the potential of consumer data stands as a game-changer. Data and insights aren’t just numbers, they’re trends that tell you exactly who your consumers are, what they’re interested in, and how you can sell to them more effectively. Collecting data and properly analyzing it can help you greatly improve your sales, but misinterpreted data can do the exact opposite. If you need help collecting data and analyzing it, hire a cannabis marketing team like us.

Start by Collecting Data

Before you can analyze data, you need to collect it. How do you do this? POS systems and online menu tools like Dutchie will tell you exactly what your most popular items are, but if you want more personal information, you need to treat your customers like people and interact with them. Sending out surveys via email or having your budtenders in-stores ask them a question or two while checking them out can give you valuable insights into the people that are already engaging with your brand. Email tools like Klaviyo tell you what kind of information your customers are most interested in by tracking open and click through rates.

The Power of Personalization

All of this data can help you paint a picture of your likely buyers. This includes age demographics, location, interests, and all sorts of other information that helps cannabis marketing teams like ours develop strategies to target the people who are most likely to make a purchase.

Elevating Customer Journeys

Collecting data at every touchpoint from the first display ad served to the first email sent, will help you figure out how you can better serve your customers. You can look at the different drop-off points in the customer journey to figure out how you can boost sales. If your emails have high open and click through rates but low conversions, maybe it means your prices are a bit too high or maybe it means your website is difficult to navigate.

Use Data To Inform Discounts

Reward repeat customers with points systems or percentage discounts. You can use your sales data and the click through rates of your different advertising channels to put together future promotions. If you know your customers love flower and respond well to BOGO deals, why not give them exactly what they want?

For deeper insights into optimizing your cannabis marketing strategies through consumer data, explore The Seedless Media today.

Remember, behind every data point lies an opportunity to connect with your audience on a deeper level and transform it into meaningful conversions.