Author: Dylan

A Compliant and Effective Cannabis Text Message Solution

Dylan

According to DriveTraffic Digital, SMS campaigns in the cannabis industry see an impressive 45% response rate, compared to just 6% for email, underscoring the effectiveness of this channel. We recommend all cannabis retailers leverage SMS marketing to increase foot traffic, drive sales, and improve customer retention. 

Retailers can maximize customer engagement with practical texting strategies, in-app messaging, and curated promotions or product offerings that can help build a strong brand presence to engage customers. 

Seedless Media can help your cannabis brand overcome challenges like spam filtering, expensive campaigns, speaking to proper audiences, and optimizing the timing of messages. The company offers cannabis text message marketing services due to its higher revenue-impact, elevated open rates, personalized messaging, and instant delivery. 

The reality is that text messaging allows cannabis businesses to connect with consumers while staying compliant. Specializing in navigating the regulated cannabis industry, Seedless provides dispensaries and brands with the tools and expertise to turn marketing challenges into opportunities.

Benefits of SMS Marketing for Cannabis Businesses

SMS marketing is effective for cannabis businesses, offering a range of benefits:

  • Increased foot traffic: Timely promotions and flash sales drive immediate action, bringing customers directly to dispensaries or online stores.
  • Higher customer retention: Personalized messaging keeps customers engaged and encourages repeat purchases.
  • Boost in sales: Tailored promotions based on customer data lead to higher conversion rates.

Additionally, compared to traditional digital marketing, SMS offers a higher return on investment (ROI) for dispensaries, making it one of the most cost-effective tools for driving in-store visits.

Integrating with Point-of-Sale data, SM can segment customers based on purchase behavior and preferences, allowing for tailored promotions that drive repeat business. 

For instance, companies can use cannabis text messaging to:

  • Run flash sales: Sale messages can quickly boost foot traffic.
  • Send restock alerts: Letting customers know when popular items are back can drive immediate purchases.
  • Promote loyalty programs: Send updates to encourage repeat business.
  • Announce events: Increase attendance and build community.

With a high opt-in rate for receiving texts, many cannabis customers prefer SMS updates over other channels. This definitely makes it a key tool for engaging with a tech-savvy, mobile-first audience, particularly Millennials and Gen Z consumers.

Real-Time Analytics for Improved ROI

Seedless Media offers customer support specialists that have a high-level understanding of real-time analytics. The SM team utilizes these analytics to track key metrics like open rates, click-through rates, and conversion rates from texting campaigns. These insights help cannabis businesses continuously optimize their marketing efforts for maximum ROI. 

Businesses can see the direct impact of time-sensitive promotions on foot traffic and online sales, allowing for swift adjustments to boost effectiveness. 

Integrating texting campaigns with other channels like email, SEO, and social media also ensures a consistent, omnichannel experience. This multi-channel approach allows businesses to amplify their message while still maintaining a personal touch.

Proven Success Stories

Seedless Media has a proven track record of helping cannabis businesses grow through data-driven SMS marketing. 

For example, Laughing Lion Herbs and CannaAid (CBD e-commerce space) had 98% text message delivery rates, contributing to $130,000+ email marketing revenue in 6 months. This is one of the reasons why they continue to be industry leaders in their spaces. 

Other clients have achieved high conversion rates sending a time-sensitive SMS promotion, such as flash sales or weekend deals. The combination of personalized, timely communication and loyalty program integration has led to an increase in repeat purchases for Seedless Media clients.

Seedless Media’s SMS marketing services offer cannabis businesses a compliant, high-impact way to reach their audience, boost in-store visits, increase sales, and build customer loyalty. 

With a higher ROI compared to other channels, SMS marketing is one of the most effective tools cannabis businesses can use to stay competitive in a highly regulated market.

Ready to boost your cannabis brand with SMS marketing? 

Contact Seedless Media today to learn how we can help you grow. 

Cannabis Email Marketing

Dylan

Crafting Engaging Content

Creating content that captivates your audience is crucial. Focus on what sets your cannabis products apart, and use enticing subject lines. Share educational content, industry news, or special offers to keep your audience informed and engaged.

Personalization and Segmentation

Personalization goes a long way in email marketing. Use customer data to personalize emails, addressing recipients by name and suggesting products based on their previous purchases. Segmenting your list allows for more targeted and relevant communications.

Compliance and Legal Considerations

In the cannabis industry, compliance with legal regulations is paramount. Ensure your email marketing strategies align with industry laws to maintain credibility and avoid legal issues.

Utilizing Automation Tools

Leverage automation tools for efficient retargeting. Automated emails triggered by customer actions, like abandoning a cart or browsing a specific product, can significantly increase engagement and sales. Email Marketing plays a critical role in building marketing automations.

Measuring Success and Optimization

Track key metrics like open rates, click-through rates, and conversion rates to measure the success of your campaigns. Use this data to optimize future emails, refining your approach based on what resonates with your audience.

Integrating with Other Marketing Channels

Effective email marketing doesn’t operate in a vacuum. Integrate it with other digital marketing strategies for a cohesive approach. This integration amplifies your marketing efforts, creating a more comprehensive experience for your audience.

Advanced Retargeting Techniques

Experiment with advanced techniques like dynamic content, A/B testing, and predictive analytics to enhance your email marketing strategies. These methods can lead to more personalized, effective campaigns.

Conclusion

Retargeting through email is a powerful tool in the cannabis marketing arsenal. At Seedless Media, our cannabis marketing agency believes in the importance of targeted, personalized, and compliant email marketing campaigns that not only engage but also retain customers, driving sustained growth in the cannabis industry.

Marijuana Marketing Solutions: Key Strategies for Success

Dylan

As the cannabis industry continues to flourish, marijuana brands face a unique set of challenges when it comes to marketing. Traditional methods are often restricted due to legal and platform-specific policies, which means cannabis businesses must adopt creative, compliant, and data-driven marketing strategies to thrive. For marijuana dispensaries, e-commerce platforms, and delivery services, a well-rounded marketing plan is crucial for standing out in a competitive market. Let’s explore key strategies for marijuana marketing success. For more comprehensive strategies, check out our blog on Recreational Marijuana Marketing.

Navigating Compliance and Legal Restrictions

Marketing in the marijuana industry requires a careful approach to compliance. Both federal and state regulations impose strict guidelines on how cannabis can be promoted. Additionally, advertising policies on major platforms like Google, Facebook, and Instagram restrict direct promotions of cannabis products. Successful marijuana brands must work within these boundaries, focusing on transparent product labeling and responsible marketing tactics. Staying informed about shifting regulations is essential to avoid penalties and ensure your marketing efforts remain effective and compliant.

Building a Strong Brand Identity

To differentiate yourself in a saturated cannabis market, building a strong brand identity is essential. Start by defining your unique value proposition (UVP)—what makes your brand different from the competition? Whether you focus on premium, organic products or a community-centered approach, your brand’s personality should shine through in every interaction. Consistency is key; from your logo and color scheme to the tone of your messaging, maintaining a cohesive visual identity helps to build trust and recognition among customers. Storytelling also plays a powerful role in branding—sharing your brand’s origin, values, and vision can help forge a personal connection with consumers.

Search Engine Optimization (SEO) for Marijuana Brands

In an industry where paid advertising options are limited, SEO is one of the most effective ways to drive organic traffic. By optimizing your website with marijuana-related keywords, you can rank higher in search engine results and attract relevant audiences. Local SEO is especially important for dispensaries, as it ensures your business appears when nearby customers search for cannabis products. Creating educational, valuable content—such as blogs, guides, and product reviews—will not only enhance your search engine rankings but also establish your brand as a trusted authority in the cannabis space.

Social Media Marketing in a Restricted Landscape

Social media platforms provide valuable opportunities for marijuana brands to connect with their audience, but compliance is key. While direct promotion is often prohibited, creating educational and engaging content is a way to build brand awareness without violating platform policies. Highlighting cannabis culture, product information, and lifestyle content is an effective approach. Collaborating with cannabis-friendly influencers can also help expand your reach, giving your brand credibility and access to a larger, more engaged audience.

Conclusion

Marijuana marketing is a complex but rewarding landscape. Success lies in staying compliant, building a memorable brand, and leveraging strategies like SEO and content marketing. By focusing on long-term growth and customer engagement, cannabis businesses can thrive despite the industry’s unique challenges. At Seedless Media, we offer a range of tailored marketing services to help cannabis brands succeed. From PPC Google Ads and SEO to display advertising and email marketing, we provide comprehensive solutions. Explore our website development and cannabis social media marketing services to elevate your brand today.

Why You Need an Experienced Cannabis Marketing Agency

Dylan

Understanding the Cannabis Market Landscape

The cannabis industry is marked by rapid evolution and intense competition. Staying informed and ahead in such a market is critical. Agencies with specific industry focus are equipped with the knowledge and tools to navigate these waters effectively. Settling for an internet marketing agency that doesn’t specialize in cannabis would be doing your brand a disservice.

Navigating Legal Complexities

One of the most daunting aspects of cannabis marketing is the labyrinth of legal regulations. A seasoned agency is adept at maneuvering through these complexities, ensuring your marketing strategies are both effective and compliant.

Specialized Marketing Strategies for Cannabis

Generic marketing strategies don’t cut it in the cannabis sector. Experienced agencies bring a blend of creativity and industry-specific know-how, tailoring strategies that resonate with your target audience while standing out in the market.

Leveraging Industry-Specific Expertise

Years of working within the cannabis industry endow these agencies with insights and experiences that are invaluable. They understand the nuances of the market and can craft campaigns that truly speak to the cannabis audience.

Digital Marketing and SEO for Cannabis

In the digital age, visibility is key. Specialized agencies excel in leveraging digital marketing and SEO to enhance your online presence, ensuring you reach your audience effectively and efficiently.

Building Brand Identity in a Niche Market

Crafting a strong brand identity in the cannabis industry requires a careful balance of compliance and creativity. Experienced marketing agencies can help establish and maintain a brand that resonates with your audience and withstands market shifts.

The Importance of Data-Driven Marketing

At Seedless Media, we specialize in data and analytics. A good cannabis marketing agency uses data-driven strategies to optimize campaigns, ensuring every dollar spent is an investment towards measurable growth.

Choosing the Right Agency

When selecting a marketing partner, it’s essential to align your business objectives with their expertise. Look for agencies that not only understand cannabis marketing but also share your vision for growth and success.

Conclusion

Partnering with an experienced cannabis internet marketing agency is not just about running campaigns; it’s about building a future in a highly competitive market. At Seedless Media, we recognize the unique challenges and opportunities in this space and are dedicated to helping you navigate them with success.

Leveraging Email Marketing to Grow Your Cannabis Brand

Dylan

Leveraging Email Marketing to Grow Your Cannabis Brand

In the fast-paced and highly competitive cannabis industry, businesses need creative and compliant marketing strategies to stand out. While social media and SEO often take center stage, email marketing is an underutilized powerhouse that can significantly grow your cannabis brand. With a high return on investment and a direct line to your audience, email marketing allows you to build personal relationships, nurture leads, and drive sales — all within a compliant framework. For more on what email marketing is and how it works, check out our guide on what is email marketing.

Building a Compliant Email List

The first step in leveraging email marketing is building a legally compliant and engaged email list. Due to strict regulations around cannabis marketing, you must ensure every subscriber opts in willingly. Methods such as website pop-ups, landing pages, and social media lead magnets can help attract subscribers without crossing legal boundaries. It’s crucial to include age verification where necessary and ensure that every email you send complies with the CAN-SPAM Act and cannabis-specific regulations. For more on how to use email effectively for your cannabis business, check out our tips for using email marketing.

Crafting Engaging Email Content

The cannabis audience is unique, and so should be your email content. Focus on delivering value by providing educational resources about your products, industry news, and cannabis-related tips that resonate with your subscribers. Content like product highlights, promotions, and stories of how cannabis enhances wellness can keep your audience engaged. Use storytelling to showcase how your brand aligns with the lifestyle and values of your audience, creating emotional connections that go beyond just selling a product.

Designing Visually Appealing Emails

Email design plays a pivotal role in grabbing your audience’s attention. Since many people check their emails on mobile devices, responsive design is non-negotiable. Use high-quality visuals that reflect your brand’s aesthetics and showcase your products in action. Whether it’s a new line of cannabis edibles or high-end vape products, vivid imagery paired with clear calls-to-action (CTAs) will guide your audience through the buyer’s journey.

Timing and Frequency of Emails

When it comes to email marketing, timing can make or break your campaign. It’s important to experiment with different times and days to find what works best for your audience. Sending too many emails can overwhelm subscribers, but too few can cause your brand to be forgotten. Use analytics to track open rates and adjust your schedule based on what yields the best results. A well-timed email with an enticing offer can turn a curious subscriber into a loyal customer.

Personalization and Automation

Personalization is key to email marketing success. By segmenting your email list based on customer preferences, behavior, or purchase history, you can create tailored content that speaks directly to each subscriber. Whether it’s recommending products based on past purchases or sending a birthday discount, personalization enhances customer satisfaction. Automation tools can help you implement welcome sequences, cart abandonment emails, and post-purchase follow-ups, allowing you to maintain a steady connection with your audience without lifting a finger.

Compliance and Best Practices

Cannabis marketing comes with a set of legal challenges that can’t be ignored. Ensure your emails are compliant with regional laws and platform policies. Avoid making unfounded health claims or encouraging illegal activities. Double-check your email platform’s terms of service, as some providers are stricter about cannabis content than others.

Conclusion

Email marketing offers a direct, compliant, and effective way to grow your cannabis brand. By building a compliant list, crafting personalized content, and optimizing the design and timing of your campaigns, you can deepen relationships with your audience and drive sales. Partnering with experts who understand the unique challenges of cannabis marketing can make all the difference.

Seedless Media is your go-to cannabis marketing partner. Whether you need help with email marketing, PPC ads, SEO, or display advertising, we offer industry-specific strategies to elevate your brand. Let us help you grow in a compliant, impactful way.

Harnessing the Power of Social Media to Promote Your Cannabis Brand

Dylan

In today’s digital age, social media has become a game-changer for businesses in virtually every industry—including cannabis. However, marketing a cannabis brand on social media comes with its own set of challenges, particularly due to the legal restrictions surrounding the promotion of cannabis-related products. But with the right strategies in place, your cannabis brand can successfully harness the power of social media to build an engaged community, raise brand awareness, and drive growth. For more insights on creating a solid strategy, check out our blog on crafting the perfect social media strategy for your cannabis brand.

Navigating Social Media Restrictions

Social media platforms like Facebook, Instagram, and TikTok have strict rules when it comes to promoting cannabis. Due to federal laws in the United States, cannabis advertising is generally prohibited on these platforms. To navigate these restrictions, it’s essential to focus on content that is educational and compliant. Rather than pushing direct sales, cannabis brands should aim to build trust by offering valuable information on the benefits, uses, and legalities of cannabis. This can not only keep your brand in compliance but also position you as a knowledgeable authority in the industry.

Choosing the Right Platforms

Not all social media platforms are created equal when it comes to cannabis marketing. For visually-driven products, Instagram and Pinterest offer an ideal space to showcase your brand’s personality and product offerings. Video-centric platforms like YouTube and TikTok are great for educational content, allowing you to create tutorials, share user stories, or provide behind-the-scenes looks at your business.

For more cannabis-specific engagement, niche platforms like WeedLife and MassRoots provide a community-driven space where cannabis enthusiasts gather, making them prime places to promote your brand directly to your target audience.

Creating Engaging and Compliant Content

Content is the key to capturing and keeping the attention of your audience on social media. Focus on crafting engaging, compliant content that highlights your products without directly selling them. Educational posts, behind-the-scenes videos, and customer testimonials can all be effective tools to showcase your brand’s value while staying within platform guidelines.

User-generated content is another powerful way to engage your audience. Encouraging customers to share their experiences with your products not only creates buzz but also adds authenticity to your brand. By leveraging this type of content, you turn your satisfied customers into brand advocates.

The Power of Influencers

Influencer marketing is another potent tool for cannabis brands looking to expand their social media presence. Finding cannabis-friendly influencers who align with your brand’s values can help you reach a broader audience in a way that feels organic. Micro-influencers, in particular, often have highly engaged followers and can offer authentic promotions for your products without violating platform restrictions.

Building Community and Driving Engagement

Social media is all about engagement, and building a strong community around your cannabis brand should be a top priority. By interacting with followers, responding to comments, and creating opportunities for conversation, you cultivate an active, loyal audience. Hosting live Q&A sessions, engaging in trending cannabis topics, and sharing user stories can further strengthen your brand’s online presence.

Conclusion

Harnessing the power of social media to promote your cannabis brand may seem challenging, but it is entirely achievable with the right approach. By focusing on compliance, creating valuable content, and engaging with your audience, your brand can thrive in the digital space. Ready to take your cannabis brand to the next level? At Seedless Media, we specialize in cannabis social media marketing to help you build a strong online presence. From SEO to PPC advertising, and even website development, our expert team provides tailored solutions to drive growth and visibility for your brand. Explore our full range of services, including Cannabis Social Media Marketing, SEO, PPC Google Ads, Display Advertising, and Email Marketing to elevate your cannabis marketing strategy.

The Importance of Cannabis Marketing for Dispensaries and E-commerce Businesses

Dylan

The cannabis industry is booming, with dispensaries and e-commerce businesses popping up rapidly. As competition increases, the importance of effective marketing for weed businesses can’t be overstated. Cannabis marketing is not just about promoting products—it’s about standing out in a saturated market, building customer trust, and navigating complex legal landscapes. For dispensaries and e-commerce platforms, a well-rounded marketing strategy is essential to achieving long-term success in the cannabis industry. For more insights on elevating your cannabis business, check out our guide on Cannabis Search Engine Marketing.

Understanding the Competitive Landscape

The cannabis market is more competitive than ever. Dispensaries and online stores must constantly differentiate themselves to capture consumer attention. In this crowded space, standing out means offering a unique experience—whether that’s through brand identity, superior customer service, or exclusive product offerings. On top of that, cannabis marketing comes with legal and regulatory challenges, adding another layer of complexity. Understanding and staying compliant with state and federal guidelines while developing creative strategies is crucial for marketing success.

The Power of a Strong Digital Presence

In the digital age, your website is often the first interaction customers have with your cannabis brand. For dispensaries, this means having an optimized website that not only showcases your product offerings but also provides an easy-to-navigate experience. E-commerce businesses, especially, must prioritize mobile optimization, as consumers increasingly shop from their phones. Beyond aesthetics, website performance directly impacts conversions—sluggish load times or confusing interfaces can turn potential buyers away. A strong digital presence is not only a requirement but a key driver of success for cannabis businesses.

SEO for Organic Growth

Search engine optimization (SEO) is one of the most effective tools for driving organic traffic to your dispensary or e-commerce platform. By targeting relevant cannabis-related keywords and optimizing local SEO for dispensaries, businesses can ensure they appear in search results when potential customers are looking for products. Content marketing, such as blogs and product guides, helps establish authority and engage with customers, while well-researched keywords enhance visibility in search engines.

Paid Advertising Challenges and Opportunities

While cannabis businesses face significant restrictions on traditional advertising platforms, there are still ways to leverage paid advertising effectively. Google Ads and cannabis-friendly networks provide a path for reaching broader audiences. However, paid advertising requires careful compliance to avoid being flagged. Programmatic and display advertising can also help expand your reach, especially when traditional platforms limit cannabis promotions.

Social Media and Engagement

Social media is a powerful tool for cannabis brands, but it must be approached carefully due to strict advertising rules. Rather than focusing on direct promotion, businesses should use platforms like Instagram, YouTube, and TikTok to educate, entertain, and engage with their audience. Influencers can also help broaden your reach without violating platform restrictions, offering authentic promotions that resonate with followers.

Cannabis Marketing for Dispensaries and E-Commerce Businesses

Effective marketing is vital for dispensaries and e-commerce businesses looking to stand out and grow in the cannabis industry. By investing in a multi-faceted strategy that includes a strong digital presence, SEO, paid advertising, and social media, cannabis brands can reach new heights. At Seedless Media, we specialize in helping cannabis businesses develop tailored marketing campaigns that drive results. From PPC Google Ads to cannabis social media marketing, SEO, display advertising, and email marketing, we provide the expertise needed to navigate this competitive industry. Learn more about how our services, including website development, can help your cannabis brand thrive.

Why Segmentation is Key in Cannabis Marketing

Dylan

At the heart of every successful cannabis brand is the ability to reach the right customer at the right time with the right message. Success in cannabis marketing lies in audience segmentation, dividing customers and consumers into meaningful, distinct groups based on relevant details. Targeting everyone means connecting with no one, which leaves your message vague, forgettable, and ineffective. 

 

A report from New Frontier Data found that nine different cannabis consumers have different product preferences based on the intended use. Imagine sending a message that truly resonates, speaking to a customer’s specific needs, whether it’s the relief they crave or the medicinal benefits they seek. Segmentation allows you to maximize your marketing dollars by boosting engagement, loyalty, and retention. 

Navigating Cannabis Marketing with Precision

Seedless Media excels at helping cannabis brands navigate marketing complexities, ensuring compliance while reaching the right audience.The company’s advanced data-driven approach hones in on high-value customer segments, allowing businesses to avoid the pitfall of marketing that isn’t as focused or targeted as it should be. Truly targeted marketing helps businesses reach customers who are more likely to convert, increasing the return on your investment, and minimizing wasted efforts. Interested in all of the above? Talk to an expert today.

For example, Seedless Media helped G High Joe, a cannabis brand catering to veterans, develop a clear picture of their ideal customer. They turned impersonal marketing into meaningful conversations, and they did this by building a customized website and creating segmented marketing strategies that speaks to specific audiences. Every dollar saved and every connection made brings you closer to a stronger, more loyal customer base. 

Data-Backed Results

Deep data insights back every campaign at Seedless Media because the industry is competitive, complex, and filled with unique challenges. Seedless uses CRM systems to track first-party data and behaviors, which helps them deliver highly relevant marketing for your dispensary. Tools like look-alike modeling combined with metrics that track engagement levels allow Seedless to fine-tune campaigns for optimal results. 

For instance, brands that focus on customer preferences for product types (e.g., flower versus vapes) see a higher return on investment than those running general campaigns without product types incorporated in some fashion.

Since cannabis is a heavily regulated industry, marketers must walk a fine line to remain compliant while also connecting meaningfully with customers. Precise segmentation helps brands avoid legal pitfalls by delivering relevant content to your audience. For example, instead of broad promotions, a brand might send exclusive discounts on pre-rolls to consumers who purchase those products frequently, which can drive higher sales than generic campaigns.

Proven Strategies for Cannabis Brands

With Seedless Media’s expertise in regulatory compliance and data-driven marketing, cannabis brands can focus on high-value customer segments, combined with robust analytics that help fine-tune marketing strategies. This ensures marketing dollars are used efficiently and effectively.

For example, their work with Astria Farm demonstrates how focusing on SEO and educational content increased the brand’s organic traffic by over 429%, driving engagement and boosting sales by $17,000+ monthly. That is major growth.

The strategy enhanced Astria’s visibility in search results and built consumer trust through informative content that addressed customer pain points .Seedless Media’s deep understanding of platform-specific policies and advertising restrictions allows them to run these types of compliant educational campaigns across social platforms like Instagram, Facebook, and Google.

Driving Success with Segmentation

Social media channels have a zero-tolerance policy for cannabis products, or posts that encourage the use or consumption of cannabis. These types of posts can lead to fines, lost time, and missed opportunities. Seedless ensures all your marketing campaigns are both effective and compliant, targeting specific consumer groups like young urban professionals or older medical patients through organic content and SEO-driven traffic. 

 

With a focus on segmentation, personalized content, and continuous optimization, Seedless builds customer relationships that lead to brand loyalty, higher engagement, and sustainable success, even in the most challenging regulatory environments. 

How To Properly Leverage Social Media for Cannabis Retail Success

Dylan

For cannabis dispensaries, video can create trust and attract a broader audience on social media. But with constantly evolving platform guidelines, cannabis brands face serious challenges when trying to connect with their audience. Many dispensaries lean on holiday fliers, daily deal graphics, and budtender-created content, but finding the time, team, and strategy that produces revenue-driving results is tough. ​​To truly succeed, dispensaries must engage with their core customer base and comply with ever-changing platform regulations.

According to a 2020 Sprout Social data, 70% of consumers feel more connected to brands that engage with them on social media. 

What is the catch? You need to engage in the right way. 

The Winning Combo is Compliance and Community

Marketing cannabis on social media is about building a community, staying compliant within the platform and your local regulations, and connecting emotionally with your audience. 

The team at Seedless Media stresses the importance of community building, leveraging data-driven strategies that go beyond product promotion. The reality for today’s society is that customers want real connections, entertainment, and education on social media. 

Seedless can manage your social media content creation as well as help you to communicate and engage with your audience in meaningful ways.  

Success on social media looks different for everyone, but a true constant is that companies have to build strategies that create real connections and authentic conversation. Getting customers to comment or message you, or generating content about your dispensary, all of that drives customer loyalty and engagement.

Seedless Media’s Engagement Strategy

Seedless monitors a variety of key metrics on social media that help brands gain maximum visibility. Alongside classic engagement like comments, likes, follows, and reposts, organic growth strategies that utilize original videos, photos, and graphics are vital in keeping your brand visible. SM focuses on creating content and engagement through genuine conversations that help you stay connected with your customers. 

People always talk about organic growth and posting at peak times is one of the ways that you can increase the likelihood that your content gets seen by the largest possible audience. 

At Seedless, they’ll track when your audience is most active and post during those peak times for maximum reach. You’ll get more out of each post, driving engagement without increasing spend on ads. 

Timing is important because there are specific times of each day where more people are shopping. Combining the proper timing with educational content builds trust, and trust leads to conversions. 

Seedless Media creates the right content, for the right people, and deploys it at the right time.

Seedless Media Success Stories

Seedless Media helps cannabis brands achieve real growth. For instance, by sticking to an 80% educational and 20% promotional content strategy, they’ve helped clients avoid shadow bans while maintaining visibility. 

Brands like Astria Farm saw a 429% boost in organic website traffic through tailored SEO strategies and compliant content creation. This led to $17,000+ increase in monthly sales and a stronger presence in national markets. 

Staying compliant while maintaining visibility requires a balanced strategy. 

Influencer marketing offers an effective way to avoid direct promotion, while cannabis-friendly platforms like Leafly and Weedmaps offer more targeted approaches to listing and advertising. 

The key to staying in front of your customers on social media is finding out where they’re spending their time at. Seedless Media helps cannabis businesses build meaningful connections, stay compliant, and grow their customer base.

Looking to build your social media presence but worried about strict regulations? No need to worry Seedless Media has you covered, talk to one of our experts today! 

Exploring the MJBizCon: A Premier Cannabis Business Conference

Dylan

Exploring the MJBizCon: A Premier Cannabis Business Conference

The cannabis industry has been rapidly evolving, and at the heart of this transformation is the MJBizCon, the world’s largest cannabis business conference and trade show. Held annually, MJBizCon has become an unmissable event for industry professionals, entrepreneurs, and enthusiasts alike. Here’s a look at what makes this conference so special and why it’s worth attending.

What is MJBizCon?

MJBizCon, organized by MJBizDaily, is celebrated for its comprehensive coverage of the cannabis industry. From cultivation to retail, technology to compliance, the conference touches on every aspect of the business. This year’s event is scheduled to take place from December 3-6 at the Las Vegas Convention Center, drawing thousands of attendees from across the globe.

Highlights from MJBizCon

Iconic Speakers and Sessions

One of the standout features of MJBizCon is its impressive lineup of speakers. This year, NBA legend and industry entrepreneur Carmelo Anthony will be a headline speaker. Known for his contributions both on and off the basketball court, Anthony’s insights into the cannabis industry are highly anticipated. The conference offers a plethora of sessions and panels covering various facets of the industry, from cultivation techniques to marketing strategies. View the conference schedule ahead of your visit to take advantage of the experience.

Business Opportunities and Networking

MJBizCon serves as a melting pot for cannabis professionals, providing unparalleled networking opportunities. Attendees can connect with thousands of like-minded individuals, explore potential business partnerships, and stay abreast of the latest trends and innovations. The event also includes an extensive trade show featuring exhibitors from around the world, showcasing cutting-edge products and services.

Social Equity Scholarship Program

In an effort to promote inclusivity, MJBizCon has reintroduced its social equity scholarship program. This initiative offers scholarships to social equity license applicants and license holders, enabling them to attend the conference. It’s a commendable effort to ensure that the industry remains accessible and diverse, providing opportunities to those who have been disproportionately affected by cannabis prohibition.

Industry Trends and Innovations

This year’s MJBizCon promises a wealth of insights into the latest industry trends. For instance, there is a renewed interest among veteran cannabis cultivators in seeds over clones. This shift is driven by the demand for product uniformity while maintaining the traditional affinity for sharing seeds. Additionally, the conference will delve into new opportunities within the industry, such as the burgeoning market for psychedelic therapy, particularly in light of Massachusetts’ potential legalization of psychedelics in November.

Collaborations and New Ventures

MJBizDaily’s partnership with Cultivated Media is another exciting development leading up to MJBizCon. Together, they are working on a cannabis business podcast that promises to offer valuable content for industry professionals. Furthermore, the diversification within the industry is evident with former cannabis executives like Zach Dorsett pivoting to innovative products such as Wonderbags, pre-colonized mycelium substrate kits for mushroom cultivation.

Why Attend MJBizCon?

Attending MJBizCon provides a unique opportunity to immerse yourself in the cannabis industry. Whether you’re a seasoned professional or just starting, the conference offers invaluable resources, knowledge, and connections that can propel your business forward. The combination of high-profile speakers, extensive networking opportunities, and a vast exhibition hall ensures that every attendee leaves with something of value.

Get Involved

With the cannabis industry continuing to grow, MJBizCon remains a pivotal event for anyone involved or interested in the sector. From groundbreaking sessions and networking events to cutting-edge products and services, the conference encapsulates the dynamism and potential of the cannabis industry.

Mark your calendars for December 3-6, and prepare to be a part of the world’s largest cannabis business conference at the Las Vegas Convention Center. For more details and to register, visit MJBizCon.