Category: SM Blog

seo-strategies

CBD & Dispensary Internet Marketing

Aaron

Finding ways to put your brand and your products in front of your current and potential customers is an effective marketing strategy. When it comes to dispensary marketing, display advertising is proven to be very effective as they allow ad placement based on customer searches and behavior. They can also be used to target specific types of customers, including by age, location, interests, and other demographics.

The use of CBD display ads typically includes a small amount of key content and images that attract attention, short video clips, strong branding and a link to your website. With the ability to target adults through the structuring of the ads, there is more freedom to create funny, unique, and eye-catching ads that meet all compliance regulations but also create interest in your dispensary/ CBD brand and your products. Our creative team specializes in cannabis graphic design to create truly engaging ads that convert.

Get Your Brand Noticed

When target audiences click on third-party websites and see your display ad, it reinforces your brand. Even if they do not click on the ad, the advertisement is a visual reminder of your product. Increasing consumer touchpoints is a key part of top cannabis marketing.

The ability to create colorful, concise, and highly effective marketing that reaches your customers when they are searching online or using apps on their devices makes it a natural way to build your target audience.

Easy Analytics

Thanks to analytics, cannabis display ads are completely trackable. This means you can determine the specific ad that gets the most clicks and how people find your website from the display ads.

By using a personalized approach to targeting your clients by geographic area or by past searchers and interests, it is easy to pinpoint the specific consumer most likely to purchase cannabis products. Focusing your message on getting these people to your website provides the best way to build your customer base.

Marketing for CBD Tinctures

The Value Of CBD Display Ads

Aaron
CBD Business Consulting is critical in finding ways to put your brand and your products in front of your current and potential customers is an effective marketing strategy. CBD display ads offer a top return on investment as they allow ad placement based on customer searches and behavior. They can also be used to target specific types of customers, including by age, location, interests, and other demographics. The use of CBD display ads typically includes a small amount of key content, images that attract attention, short video clips, and a link to your website. With the ability to target adults through the structuring of the ads, there is more freedom to create funny, unique, and eye-catching ads that meet all compliance regulations but also create interest in your brand and your products. Get Your Brand Noticed Using a CBD Marketing Agency to help target audiences click on third-party websites and see your display ad, it reinforces your brand. Even if they do not click on the ad, the advertisement is a visual reminder of your product. The ability to create colorful, concise, and highly effective marketing that reaches your customers when they are searching online or using apps on their devices makes it a natural way to build your target audience. Easy Analytics Thanks to analytics, CBD display ads are completely trackable. This means you can determine the specific ad that gets the most clicks and how people find your website from the display ads. By using a personalized approach to targeting your clients by geographic area or by past searchers and interests, it is easy to pinpoint the specific consumer most likely to purchase CBD products. Focusing your message on getting these people to your website provides the best way to build your customer base.
Cannabis Marketing Company

Dispensary SEO Goes Beyond Keywords

Aaron

SEO or search engine optimization is used to create websites that rate as close to the top of the search engine results as possible. The search engine providers, including Google, Bing, Yahoo, and others, use a specific algorithm to rank how a website is positioned on the page due to a number of different factors.

However, keywords represent only one area that the search engine algorithms target. There are a number of Cannabis SEO Tips and other strategies that can be used to create dispensary SEO that moves the website up the organic search engine results page.

Keywords

The choice of specific keywords in any CBD & Cannabis SEO or dispensary SEO is a central component of the marketing plan. Keywords can be short or longer phrases, geographic locations (local SEO), and they should include what your customers use to search for the products and services you offer.

Keep in mind, dispensary SEO must also meet all state and federal laws around medical marijuana and CBD product marketing. This varies based on the state and the type of cannabis and CBD products that are legal. It’s illegal to market certain dispensary products to people under the age of 21, so be sure to keep this in mind when you’re creating your dispensary SEO keywords and building your website.

Content

Adding quality content is a highly effective way to improve both local or chain dispensary website ranking. Quality content is timely, relevant, and offers original information that is of value to your customers.

Great content includes blogs, articles, YouTube videos, or other ways to provide information. Posting these to your website and moving your customers from social media to your website helps improve website ranking.

Optimizing the website for performance, effective backlinks, monitoring traffic, and promoting the dispensary off-page are all essential components of effective SEO.Cannabis

cannabis marketing team

How To Create Effective Cannabis Marketing Campaigns

Aaron

The complicated legal status of cannabis across the United States makes it difficult for companies trying to market their products. This is true for medical marijuana, recreational cannabis, or even the many different options in CBD products with higher levels of THC. Fortunately, there are experts in dispensary branding and hemp business consulting who can guide you in the right direction.

Hiring an Agency you can Trust

Working with an experienced, specialized cannabis marketing agency is the best option. These companies can work with your current website, social media platforms, and digital marketing to create a campaign that not only attracts your ideal customers but ensures the marketing meets all compliance requirements.

These ad agencies have the tools, industry understanding, and the experience in marketing to create customized cannabis marketing campaigns for your business. They can also develop effective strategies for networking and affiliate marketing to grow your business. They can empower your digital presence with cannabis copywriters, cannabis rebranding services, cannabis graphic design, and a full suite of other areas for top performance and results.

Essential Mistakes to Avoid

Here are some of the central factors to consider with any cannabis marketing campaign:

  • Avoid medical claims – it is good practice to provide links to reputable research papers on the use of medical marijuana. However, do not make any specific health or medical benefit claims in marketing. Google, Facebook, and other major organizations frown upon this practice and may even penalize companies that frequently utilize these tactics.
  • No endorsements – while customers can write reviews on your business or your products, you cannot feature endorsements of any kind in the marketing or advertising of cannabis.
  • No use – as with endorsements, it is prohibited to show the consumption of cannabis in any form in advertising.

It cannot be understated that most social media platforms, including Facebook, Instagram, and Twitter, have strict policies on the marketing of cannabis products. Be sure to understand the current policies before advertising or marketing on these platforms.

Edible Cannabis Muffins

3 Important Steps For Impactful Cannabis Marketing Campaigns

Aaron

There are many different ways to market hemp products. With the federal legalization of hemp and CBD, the demand for all types of hemp formulations continues to increase. With these emerging changes, there is also a demand for professional hemp business consulting that drives results.

Standing Out From the Competition

Manufacturers of hemp products face a lot of local, national, and even international marketing competition. Working with specialized hemp marketing agencies is one of the most effective ways to increase your exposure to the desired end-user.

A very powerful and effective option in hemp marketing is the company website. Without a dynamic website, it is very difficult for consumers to become familiar with your products. It is even more difficult to make your brand recognizable in the various options on the market.

CBD & Cannabis Web Design

While SEO or search engine optimization does include the use of specific keywords, and this is a critical component to the success of a digital marketing campaign, it also includes the overall design of the website. It is vital to create a website that is easy to navigate, offers relevant, original content, and links back to other websites of authority.

Content Generation

A crucial part of hemp marketing is not about making sales but about providing useful information to end-users to build trust, authority, and brand recognition. Quality articles and blogs can be posted to social media sites, driving traffic back to the website.

Branding Consistency

Associating your brand and your products with what your target audience is searching for is essential. In using consistent branding and messaging, your brand becomes trusted, which is the key factor in successful cannabis marketing campaigns.

CBD water soluble marketing

Effective Strategies For CBD Marketing

Aaron

With the legalization of CBD products through the 2018 Farm Bill, manufacturers can now sell these products throughout the United States. However, there are still different state laws that apply to CBD products.

For example, Wyoming allows the sale of all CBD products with less than .3% THC, while in Virginia, the CBD products cannot contain more than 0.5% THC. Other states, including New Jersey, Connecticut, Illinois, Missouri, and many others, require that the product is approved by the FDA to be sold in the state.

Legal Considerations

An effective CBD marketing campaign ensures that any CBD product advertising and marketing is fully compliant with all state-level laws and requirements. This is an essential consideration if a hemp company is selling their products online and in different states.

Targeting the Right Audience

Before starting any CBD marketing program, it is essential to intimately know your target audience. For example, CBD salves and balms are often sold to athletes or those looking for ways to reduce muscle pain after a workout. CBD oils may be marketed to those looking for solutions to provide relaxation and reduce anxiety or to assist with overall health and well-being.

Marketing specific products to different groups of people is essential as part of the marketing strategy. Ages, interests, geographic area, and even income level play a part in targeting the right message to the right potential customer.

Finally, effective CBD marketing uses the right platform. This could include social media posts, banners and PPC advertising, websites, or even print and traditional marketing techniques. For most companies, online marketing will be the critical factor in building a receptive and loyal customer base.

Do Not Enter Sign

Modern Dispensary Advertising Roadblocks

Aaron

One of the biggest challenges for any modern dispensary is staying informed of all of the restrictions and industry regulations that surround cannabis advertising. This is true for both digital advertising campaigns as well as print and other media.

State Regulations for Cannabis Advertising

Each state regulates the specific guidelines around recreational and medical marijuana based on its own policies and laws. It is essential for all dispensary advertising companies to be compliant with state regulations and to also deal with the federal laws which do not allow for the advertising, selling, or promotion of cannabis products in any form.

Basic Considerations

With this in mind, there are some general practices that help today’s dispensary advertising agencies to stay within state compliance. These include:

  • No use or consumption shown or implied – while people can be used in advertising images, they cannot be using or appear to be using cannabis in any form.
  • No testimonials – testimonials as to the quality, benefits, or the advantages of cannabis cannot be included in written or spoken form in any advertising. This includes images or advertising that appears to indicate a testimonial.
  • No medical benefits – dispensary advertising cannot state or imply that the use of cannabis has any specific or general medical or health benefits. This is a common issue that causes marijuana advertising to be out of compliance. In all states, even implying a health benefit or a doctor’s recommendation is a problem.

In addition, no advertising can show images, logos, photos, or other types of graphics that are likely to attract the attention of children. This means no cartoons, animations, or other types of advertising that would appeal to a minor.

The Right Solution
Getting the word out about your dispensary’s products can seem impossible when owners confront all of the rules and regulations that dictate the industry. However, there’s a solution. Instead of advertising cannabis, CBD products, or items that contain THC, dispensaries and e-commerce brands can safely market hemp products without fear of penalty. It’s a small matter of language – but an essential rule to know when you’re trying to grow your business in the modern digital arena.

Trust the experts at Seedless Media for all of your cannabis advertising needs, whether you represent a smaller local dispensary or an expanding e-commerce brand selling to customers nationwide. Our proven strategies can keep your advertising efforts on track and positioned for real digital growth. Get in touch with us today to discuss your marijuana marketing concerns.