Email Marketing for Cannabis Culture
Leverage your website traffic by collecting emails from your visitors! The team at Seedless Media can help you engage with customers using branded cannabis emails to stay top-of-mind every week. Cannabis and CBD Email marketing is a great way to drive online sales, generate interest in new products and announcements, and reinforce customer loyalty in today’s competitive cannabis culture!
Email Marketing Remains Relevant in
Modern Cannabis Culture
Cannabis email marketing remains one of the most effective mediums for delivering content to customers, and knowing how effective a campaign is depends on the KPIs you’re tracking. The metrics you collect allow you to tweak your strategy in accordance with your customers’ latest expectations. Incorporating email marketing for cannabis brands ensures your campaigns are targeted and impactful.
How does one measure success for a cannabis email marketing campaign? Your primary KPI’s (key performance indicators) are open rates, click-through rates, and unsubscribe rates. These are important metrics to pay attention to!
Cannabis email marketing has a big ROI for CBD and cannabis culture, with some estimates showing as much as $38 return for every $1 spent on a campaign. If you want to take advantage of this kind of return, you’ll need to keep up to date with the latest trends and behaviors of your customers. Utilizing dispensary email marketing strategies can help ensure your campaigns are as effective as possible.
Robust Campaign Reporting
Seedless Media relies on trusted campaign management software that integrates with your website to collect emails and track successful sales and customer conversions. With robust management dashboards like Klaviyo, Mailchimp, and other resources at our disposal, we can provide efficient campaign management, automated email sending, and actionable insights to strengthen your campaign and better utilize your website traffic!
Set up unique email automation for dispensaries and send out Welcome flows, Abandoned cart flows, Browse abandonment flows and much more. Seedless Media makes sure we stay in front of customers and keep them coming back.
Where We Can Help
If you have a low delivery rate for campaign emails, you’ll want to clean up your subscriber lists. Or, if you have a poor conversion rate, you will need to work to improve your CTA and content strategy. Similarly, if your unsubscribe rates are steadily rising, your entire approach may require drastic intervention.
Ideally, each type of insight will prompt a small change in your marketing approach, either for a specific campaign or as a whole. By tracking the most successful campaigns you’ve run in the past, you can ensure future campaigns utilize all of the lessons you’ve already learned.
Want to see our work in action?
Collect Emails
The SM Services will help you collect emails through engaging pop-ups that will collect your most loyal customers!
Automated Flows
Your account manager will design extensive automated flows for abandoned carts, browse abandonment, and a welcome series to tell your audience what you’re all about! Automated flows guarantee that potential customers will be reminded of your brand!
Segment your Audience
We leverage the data collected on our email blasts to segment your most engaged audiences
Weekly Email Blasts
Your account manager will design engaging and on-brand emails built to drive traffic and generate conversions!
