According to DriveTraffic Digital, SMS campaigns in the cannabis industry see an impressive 45% response rate, compared to just 6% for email, underscoring the effectiveness of this channel. We recommend all cannabis retailers leverage SMS marketing to increase foot traffic, drive sales, and improve customer retention.
Retailers can maximize customer engagement with practical texting strategies, in-app messaging, and curated promotions or product offerings that can help build a strong brand presence to engage customers.
Seedless Media can help your cannabis brand overcome challenges like spam filtering, expensive campaigns, speaking to proper audiences, and optimizing the timing of messages. The company offers cannabis text message marketing services due to its higher revenue-impact, elevated open rates, personalized messaging, and instant delivery.
The reality is that text messaging allows cannabis businesses to connect with consumers while staying compliant. Specializing in navigating the regulated cannabis industry, Seedless provides dispensaries and brands with the tools and expertise to turn marketing challenges into opportunities.
Benefits of SMS Marketing for Cannabis Businesses
SMS marketing is effective for cannabis businesses, offering a range of benefits:
- Increased foot traffic: Timely promotions and flash sales drive immediate action, bringing customers directly to dispensaries or online stores.
- Higher customer retention: Personalized messaging keeps customers engaged and encourages repeat purchases.
- Boost in sales: Tailored promotions based on customer data lead to higher conversion rates.
Additionally, compared to traditional digital marketing, SMS offers a higher return on investment (ROI) for dispensaries, making it one of the most cost-effective tools for driving in-store visits.
Integrating with Point-of-Sale data, SM can segment customers based on purchase behavior and preferences, allowing for tailored promotions that drive repeat business.
For instance, companies can use cannabis text messaging to:
- Run flash sales: Sale messages can quickly boost foot traffic.
- Send restock alerts: Letting customers know when popular items are back can drive immediate purchases.
- Promote loyalty programs: Send updates to encourage repeat business.
- Announce events: Increase attendance and build community.
With a high opt-in rate for receiving texts, many cannabis customers prefer SMS updates over other channels. This definitely makes it a key tool for engaging with a tech-savvy, mobile-first audience, particularly Millennials and Gen Z consumers.
Real-Time Analytics for Improved ROI
Seedless Media offers customer support specialists that have a high-level understanding of real-time analytics. The SM team utilizes these analytics to track key metrics like open rates, click-through rates, and conversion rates from texting campaigns. These insights help cannabis businesses continuously optimize their marketing efforts for maximum ROI.
Businesses can see the direct impact of time-sensitive promotions on foot traffic and online sales, allowing for swift adjustments to boost effectiveness.
Integrating texting campaigns with other channels like email, SEO, and social media also ensures a consistent, omnichannel experience. This multi-channel approach allows businesses to amplify their message while still maintaining a personal touch.
Proven Success Stories
Seedless Media has a proven track record of helping cannabis businesses grow through data-driven SMS marketing.
For example, Laughing Lion Herbs and CannaAid (CBD e-commerce space) had 98% text message delivery rates, contributing to $130,000+ email marketing revenue in 6 months. This is one of the reasons why they continue to be industry leaders in their spaces.
Other clients have achieved high conversion rates sending a time-sensitive SMS promotion, such as flash sales or weekend deals. The combination of personalized, timely communication and loyalty program integration has led to an increase in repeat purchases for Seedless Media clients.
Seedless Media’s SMS marketing services offer cannabis businesses a compliant, high-impact way to reach their audience, boost in-store visits, increase sales, and build customer loyalty.
With a higher ROI compared to other channels, SMS marketing is one of the most effective tools cannabis businesses can use to stay competitive in a highly regulated market.
Ready to boost your cannabis brand with SMS marketing?
Contact Seedless Media today to learn how we can help you grow.
