Cannabis Marketing Experts in Kentucky
With the legalization of medical cannabis in Kentucky as of January 1, 2025, businesses entering this market must adhere to stringent advertising and marketing regulations. Understanding these rules is crucial for compliance and successful brand establishment.
Understanding Kentucky’s Cannabis Advertising Regulations
Kentucky’s cannabis advertising laws are among the most restrictive in the nation. Key regulations include:
Prohibited Advertising Channels: Cannabis businesses are not allowed to advertise medicinal cannabis sales through print, broadcast, online media, or paid in-person solicitation. Legislative Research Commission
Permitted Advertising Activities:
Placing appropriate signs on their property to identify the business.
Listings in business directories and trade or medical publications.
Sponsoring health-related or not-for-profit charity or advocacy events.
Maintaining an informational website and social media presence with specific content restrictions. Legislative Research Commission
Facility Signage Restrictions: Cultivators, processors, and producers are prohibited from displaying any signage, logos, or products on the exterior of their facilities that would indicate the presence of medicinal cannabis activities. Legislative Research Commission
Truthfulness in Advertising: All advertising must avoid deceptive, false, or misleading statements.
We specialize in helping cannabis businesses navigate the complexities of digital marketing while staying compliant with state and federal regulations. Our team understands the nuances of cannabis advertising restrictions and knows how to craft campaigns that work. Whether you’re a dispensary looking to increase foot traffic or a CBD brand trying to expand online sales, we have the tools, experience, and expertise to make it happen.
At Seedless Media, we know dispensary marketing inside and out. Our deep roots in Arizona’s cannabis industry, paired with our cutting-edge digital marketing strategies, make us the go-to agency for dispensaries, cannabis brands, weed delivery services, and CBD companies across the state. We’re not just another marketing agency—we’re a partner that helps your business thrive in an ever-evolving and highly competitive market.
Strategic Marketing Approaches for Kentucky's Cannabis Businesses
To effectively market within Kentucky’s regulatory framework, consider the following strategies:
Educational Outreach: Develop educational content that informs consumers about medicinal cannabis, its uses, and safety information.
Community Engagement: Sponsor health-related or charitable events to increase brand visibility and community trust.
Professional Listings: Ensure your business is listed in relevant directories and trade publications to reach potential clients within permitted channels.
Compliance Monitoring: Regularly review and update marketing materials to ensure ongoing compliance with state regulations.
Website and Social Media Guidelines
Cannabis businesses in Kentucky may maintain an informational website and social media presence, provided they adhere to the following guidelines:
Permitted Content:
Description of the business and services offered.
Listing of medicinal cannabis products, including product information and prices.
Educational materials and product information.
Certificates of analysis from safety compliance facilities.
Contact information and a list of dispensaries where products are sold. Legislative Research Commission
Mandatory Disclaimers:
“Medicinal cannabis is for use by cardholders only.”
“Keep out of reach of children.” Legislative Research Commission
Age Verification: Websites and social media platforms must implement measures to ensure that individuals accessing content are at least 18 years old. Legislative Research Commission
Prohibited Content:
Statements that are deceptive, false, or misleading.
Content targeting individuals under 18, including images of minors, cartoons, or items typically marketed to minors.
Encouragement of transporting medicinal cannabis across state lines or other illegal activities.
Depictions of cannabis consumption without educational context. Legislative Research Commission
State Access: Businesses must provide the Cabinet for Health and Family Services with a list of all informational websites and social media accounts, including links, and must not block or prohibit the Cabinet from accessing these platforms. Legislative Research Commission
Who We Serve in Kentucky
Seedless Media proudly works with a diverse range of cannabis businesses across Kentucky. Whether you’re a startup or an established brand, we tailor our marketing solutions to meet your unique needs. Our clients include:
- Dispensaries – We help dispensaries attract more customers, increase sales, and build a loyal following.
- Cannabis Brands – From edibles to concentrates, we help cannabis brands gain visibility and grow their market share.
- Weed Delivery Services – Our targeted marketing strategies help delivery services reach more customers and streamline their operations.
- CBD Companies – We help CBD brands establish credibility, drive online sales, and connect with the right audience.
