Two agencies. Both focused on cannabis. Both are offering overlapping services. So how do you choose?
CannaPlanners is a Vermont-based cannabis marketing agency known for branding, website design, local SEO, and retention marketing. They do solid work and have a track record with dispensaries looking to build a clean digital presence.
Seedless Media is a dispensary e-commerce growth agency built for operators who want to go further. More channels, more data, more ways to bring customers through the door and keep them coming back.
Here is what separates them.
What Seedless Media Brings to the Table
Seedless Media is based in Tempe, AZ, and specializes in driving online sales through machine-learning advertising software, cannabis search engine marketing, and a full stack of performance-focused services. Whether you run a single location or a multi-state operation, Seedless scales with you.
Search Engine Optimization (SEO): Our cannabis SEO strategy is engineered to put your dispensary on page one before a customer even considers Weedmaps. We handle both local and national rankings, optimizing for high-intent searches that drive foot traffic and online orders.
PPC & Google Ads: Running Google Ads for cannabis without a compliance expert is a fast way to get your account pulled. Our team manages the certification process, monitors Google Ads cannabis policy changes, and keeps your campaigns live and profitable.
Programmatic Display Advertising: We place cannabis display advertising across 200,000+ mainstream websites and apps, including Weather Channel, USA Today, CBS News, Barstool Sports, BuzzFeed, and more. Your brand shows up where your customers already spend their time.
Geo-Targeting: Our dispensary geo-targeting technology serves your ads directly to people standing outside competing dispensaries. It is one of the most powerful customer acquisition tools in the industry, and Seedless has been running it for years.
Email Marketing: From welcome sequences to win-back campaigns and weekly promos, our cannabis email marketing service is built for deliverability and conversion, not just open rates.
Text Message Marketing: Our cannabis SMS marketing campaigns are fully 10DLC-compliant and designed to drive loyalty without your number being flagged by carriers.
Website Development We build fast, mobile-first cannabis websites optimized for search rankings and online sales from day one.
Where the Two Agencies Diverge
CannaPlanners does branding and web design well. Their SEO and retention marketing services are real offerings with documented results. If you are a dispensary that needs a brand refresh, a new website, and foundational local SEO, they are a legitimate option.
The gap opens up when you need more. CannaPlanners does not run programmatic display advertising. They do not offer geo-targeting campaigns that intercept competitor traffic. They do not manage Google Ads for cannabis. And they do not offer SMS marketing as a standalone performance channel.
Seedless Media covers all of it.
SEO: Both Do It, Seedless Goes Deeper
CannaPlanners offers local SEO focused on map rankings and “dispensary near me” traffic. That is a solid foundation. Seedless Media builds on that foundation with technical audits, national content strategy, and a relentless focus on outranking directories like Weedmaps at every level of search.
More visibility means more customers before a competitor gets the click.
Paid Advertising: A Clear Differentiator
This is where Seedless Media has no comparable competition from CannaPlanners. Programmatic display, geo-targeting, and Google Ads for cannabis are not part of CannaPlanners’ service offerings. For dispensaries that want to actively pursue new customers through paid channels, Seedless is the only option between the two.
Retention: Email and SMS Done Right
Both agencies offer retention marketing. CannaPlanners focuses on win-back campaigns and email flows. Seedless Media adds 10DLC-compliant SMS marketing into the mix, creating a multi-channel retention engine that reaches customers wherever they are, not just in their inbox.
Who Trusts Seedless Media
Top dispensaries and cannabis brands across North America trust Seedless Media, including Sol Flower, Happy Camper, Rove, Dr. Greenthumb’s, Gelato, DabX, Claybourne Co., Metta Hemp, CannaAid, The We Store, Mind Right, and more.
“Since implementing their geo-targeting services, we’ve seen a significant boost in sales.” Kasey, KushCart
“Since partnering with Seedless Media, we’ve seen a real difference. Elijah genuinely cares about our success and consistently goes the extra mile.” Duane Harde, BlazeXpress
FAQ
Can I run cannabis or CBD ads on Google? Yes. We manage Google Ads for cannabis and CBD and stay current on platform policy to keep your campaigns live and effective.
What is geo-targeting for dispensaries? Geo-targeting lets you serve ads to people based on their physical location, including those actively visiting nearby competing dispensaries.
Does CannaPlanners offer programmatic advertising? No. CannaPlanners focuses on branding, web design, SEO, and retention marketing. For programmatic display, geo-targeting, and Google Ads, Seedless Media is the right partner.
Which agency is better for a growing dispensary? If your primary need is brand identity and a new website, CannaPlanners is capable. If you want a full-funnel cannabis marketing partner covering SEO, paid media, display, email, SMS, and website development, Seedless Media is the stronger choice.
The Verdict
CannaPlanners is a solid agency for branding and foundational digital marketing. Seedless Media is the partner you call when you are ready to compete on every channel, capture competitor traffic, and build a retention engine that compounds over time.
Speak with a Seedless Media account executive today.
