With Minnesota’s adult-use cannabis market set to launch in 2025, businesses must understand and adhere to the state’s comprehensive advertising regulations to ensure compliance and successful market entry.
Minnesota’s cannabis advertising laws are designed to protect public health and prevent the appeal of cannabis products to minors. Key regulations include:
Outdoor Advertising Restrictions: Outdoor advertisements for cannabis businesses are generally prohibited, except for up to two fixed signs on the exterior of the business property. These signs must not include images of cannabis or related products
Media Placement Limitations: Advertisements are prohibited in any medium where 30% or more of the audience is reasonably expected to be under 21 years of age
Digital Advertising Constraints: Unsolicited pop-up ads and location-based advertising targeting individuals under 21 are not allowed. Direct communications must include age verification methods .
Content Restrictions: Advertisements must not contain false or misleading statements, unverified health claims, or imagery appealing to individuals under 21, such as cartoons or depictions of minors .
Mandatory Health Warnings: All advertisements must include warnings about health risks associated with cannabis consumption, occupying at least 10% of the ad space in print or visual mediums .
We specialize in helping cannabis businesses navigate the complexities of digital marketing while staying compliant with state and federal regulations. Our team understands the nuances of cannabis advertising restrictions and knows how to craft campaigns that work. Whether you’re a dispensary looking to increase foot traffic or a CBD brand trying to expand online sales, we have the tools, experience, and expertise to make it happen.
At Seedless Media, we know dispensary marketing inside and out. Our deep roots in Arizona’s cannabis industry, paired with our cutting-edge digital marketing strategies, make us the go-to agency for dispensaries, cannabis brands, weed delivery services, and CBD companies across the state. We’re not just another marketing agency—we’re a partner that helps your business thrive in an ever-evolving and highly competitive market.
To effectively market within Minnesota’s regulatory framework, consider the following strategies:
Educational Content: Develop informative materials that educate consumers about cannabis products, usage, and safety, aligning with state allowances for educational dissemination.
Community Engagement: Participate in community events and initiatives to build brand awareness and trust within the local population.
Digital Presence: Maintain an informational website and social media presence with content that complies with state regulations, including age verification and appropriate disclaimers.
Compliance Monitoring: Stay updated on regulatory changes and ensure all marketing efforts remain within legal boundaries to avoid penalties.
As Minnesota prepares for the adult-use cannabis market, visibility and digital presence will be critical for licensed dispensaries and cannabis brands. Our specialized SEO strategies are designed to help cannabis businesses rank higher in search results, attract qualified local traffic, and increase online engagement. We optimize your website structure, on-page content, and local directory listings to improve visibility—while staying fully compliant with Minnesota’s advertising laws.
We also offer data-driven programmatic display advertising campaigns that respect Minnesota’s audience and content restrictions. Through precise geographic and demographic targeting, we help your brand reach adult consumers who are most likely to engage—without relying on prohibited imagery or misleading claims.
Although paid cannabis advertising is heavily restricted in Minnesota, we develop Google Ads strategies that comply with current regulations while delivering real results. By focusing on educational and brand-safe messaging, we help you build awareness and responsibly reach Minnesota’s growing consumer base.
Email marketing continues to be a top-performing channel for cannabis businesses. We create compliant, content-rich campaigns that inform, engage, and drive repeat business. Whether you’re sharing product updates, educational content, or promotional offers, our segmentation and automation strategies ensure your emails get noticed by the right audience.
Text message marketing is another highly effective tool to connect with adult consumers—when done responsibly. Our SMS campaigns are built with Minnesota’s legal framework in mind, ensuring you stay compliant while using SMS to deliver special offers, appointment reminders, and important updates that keep your audience engaged and returning.
Looking to refine your digital strategy for Minnesota’s unique market? Our cannabis marketing consultants provide tailored support—from branding and consumer targeting to compliance auditing and channel strategy development. We’re here to help you build a solid foundation before and after Minnesota’s retail market launch.
In addition to licensed cannabis operators, we work with hemp and CBD wholesalers across Minnesota and beyond. Our wholesale-specific strategies include B2B SEO optimization, curated newsletter campaigns, and targeted programmatic advertising that reaches decision-makers in key retail and manufacturing facilities.
Whether you’re launching a new product line or scaling your distribution channels, our team helps you break through the noise with modern tools and targeted outreach that’s built for growth in a highly regulated space.
Seedless Media proudly works with a diverse range of cannabis businesses across Minnesota. Whether you’re a startup or an established brand, we tailor our marketing solutions to meet your unique needs. Our clients include:
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